There may be many reasons why these customers chose to close. It may be as simple as they have re-decided and no longer want to get the product, but it may also be wrong you do in your checkout process that scares the customers away.
Fortunately, there's something you can do. Here are 3 tips that will increase the conversion rate in your online store.
1. Don't have any hidden costs
The main reason why customers leave the shopping basket is because they discover hidden costs.
You've certainly experienced it yourself. You have found something you want, but when you were going to buy the product, you discover that the total cost is much higher than what you saw for yourself.
This does not mean that the customer necessarily thinks the price is too high, but that they feel a little tricked.
The problem is, fortunately, easy for you to fix, all you have to do is make sure that it's easy for customers to imagine what the trade will cost.
Here's how CDON has solved the problem:
Here it is easy for the customer to understand what the product is going to cost them. Good work, CDON!
2. Let users trade without registering users
35% of customers state that they have left a shopping basket because they have to create a user to trade. Ouch!
Those in your online store will shop, not register.
Therefore, it is important that you offer your customers the opportunity to trade without having to register a user.
Here's how Elköpp.no has solved it:
Three. Offering enough payment options
8% of customers leave the shopping basket because they cannot find a payment option they want to use.
Therefore, it is important that you have the payment options your customers want and give them more opportunities. Some prefer the invoice, while others swear to Paypal. Find out what is important for your customers and try to offer it.
At NetOnNet, the 7 different payment options are available to customers.
You have now received 3 tips on how to improve the conversion rate at your online store. What's left is that you go and implement them. What are you waiting for?