Why are more and more job descriptions looking for people who are not there growing?
Enterprises that combine job advertisements with more points than the most advanced food recipes show only a lack of insight into the complexity of the different disciplines.
Many who do not work in marketing, for example, can quickly think: ‘Well, everyone can marketing, that’. In other words, they just fall into Dunning Kruger EffectSo let's say that this is the same thing as that. So a person who thinks he knows everything about one thing, but he hasn't really scraped the surface of the complexity even.
What can happen quickly is that those responsible for the design of the content of job descriptions have heard a number of nice and nice ‘buzz’ words in the marketing, and then make one fat list of butterbreads after the other.
‘You shall be responsible for SEO, Google Ads, CRO, Analytics, CRM, CMS, Programming, Design, Facebook, LinkedIn, Instagram, Blog + more. In addition, you are responsible for the daily entry of new sales and you are to assist with administrative tasks.»
Do you think I'm exaggerating? No, this is actually based on an extract from one job advertisement. And unfortunately I see an increasing number of such examples.
What happens when this is what's expected? You scare away even the most experienced people, because you're looking for people who don't exist.
Psychological safety is an important value. This involves, inter alia, having time for professional development and encouraging mastery. Unfortunately, job advertisements in the format above contribute to psychological insecurity. People will already feel that before they might apply for the job they are not good enough, that the brand does not respect their field of work and that there is a predatory operation.
Businesses should take a good look in the mirror and better understand what they are actually looking for.
Because if you look for someone to cover all the areas of marketing, you don't need 1 person, you need 10. The reality is that fields of work are more complex than you think if you do a job that produces good results.
So don't think that promising 'central premises', 'good coffee' and 'Bord tennis table' weighs up for you to search for Superman on steroids. There is a difference between having "many balls in the air at the same time" and having "all the balls in the ball room of McDonalds in the air at the same time".