As a market manager of a online store, you may be with a small team of 2-3 people and focus on getting more traffic, multiple orders and higher revenues.
But with limited resources and little time, it can be a big challenge to have scaled marketing.
How can you get campaigns out faster, get better results and test new channels – while keeping your wheels running to daily?
This is where I'm going to draw the INEVOs. OMA Model (Operative Market Assistant) enter the picture.
INEVO provides you with practical help with digital marketing, specially adapted for e-commerce companies like yours. We work closely with your team and help you grow, even with limited resources.
With an OMA you get more expertise, relieve your team, and get better results – without having to hire more or wear with Inefficient agencies. This is how it helps. INEVO small marketing teams growing and overcoming limited resources.
1. Hands-on help to ease the burden on your team
With a small marketing team, each task – whether it is launching a new campaign, optimising ads or managing e-mail automation – can be felt as a great burden on your resources.
The INEVO OMA model removes this pressure by putting a dedicated marketing expert right into your team. Your OMA works two days a week at your place, and the rest of the time outside, so you get a total of 20 days with support every month.
With this hand-on help, your team will not be able to sit with the full responsibility for everything that's involved in marketing, so you can focus on strategy and growth.
With an OMA, you get:
- Faster campaigns out the door: Either it's configuring Google Ads, optimize Facebook ads or run email campaigns, Omas takes care of all the heavy work. This means that campaigns are launched faster and optimized more often.
- New channels test capability: Have you thought about trying TickTok or Snapchat, but don't have capacity? OMAs helps you test and scale new channels without overburdening your team.
For example, one of our customers, a Norwegian online store, saw that they got shorter time from idea to launch campaigns after they got an OMA into the team. This enabled them to act faster and grow without tearing out the few resources they have.
2. A more reasonable option to employ full-time
For online shops with an annual turnover of between DKK 20 and 50 million, it may seem tempting to hire a digital marketing expert in full time. But it's expensive.
When monthly pay often passes 70,000 kroner, it is not always easy to justify the cost — especially when your needs are perhaps more project-based and varied.
With the INEVO OMA model you get a more reasonable solution. From 60,000 kroner this month you will receive the same expertise and support as you would receive from a full-time employee – but without additional costs for benefits, training or a fixed commitment.
This allows you to grow efficiently, while keeping costs down.
With INEVO you get:
- No long-term obligations: You get a dedicated expert for a fraction of the cost it would be to hire someone firm. This means that you can adapt your marketing needs without having to bind yourself to a permanent position.
- Flexibility: The OMA model gives you the freedom to scale marketing up or down depending on what your company needs. It helps you to use the resources smarter.
Three. Expertise across online store channels: Paid search, paid social media and e-mail marketing
Your team will probably have broad competence, but may lack special knowledge needed to really maximize important channels such as Google Ads, Facebook Ads and e-mail automation.
INEVO’s OMAs are experts in marketing online shops, with deep knowledge of the channels that actually operate traffic and sales.
- Paid Search: OMAs fine-tunes targeting, bidding strategies and advertising content to reduce costs, while increasing clicks and conversions. You get more out of the advertising budget, and you see better returns (ROAS).
- Social media paid: Either you are reparating existing customers or testing new platforms, OMA’s campaigns optimise your money-return campaign and help you reach new customers more effectively.
- Mail marketing services: OMAs sets up and manages automated mail campaigns, providing personalised communication that increases customer loyalty; average order size (AOV) and several repeat purchases.
One example is one of our customers, a online store, who got 35% more conversions and 20% lower costs to get new customers after only three months with an OMA. Improvements in paid searches and social media gave them better traffic and more sales at lower costs.
4. Close cooperation and faster decisions
Unlike regular agencies that often work remotely and create delays in communication, the INEVO OMA model provides you with real-time collaboration.
Since your OMA is in the office two days a week, they are close to the company, products and your customer travel. It allows them to make fast, computer-driven decisions there and then.
This close cooperation means you will not wait for answers to emails or start long meetings for updates – the OMA can make changes immediately and resolve problems continuously, so your campaigns will stay smooth and effective.
You get:
- Instant feedback and adjustments: If a campaign does not deliver as expected, the OMA can quickly change the targeting, content or budget in real time to improve performance on a continuous basis.
- Improve compliance with your objectives: With direct access to your team, the OMA ensures that all marketing is related to your business strategy, making implementation more smooth and results better.
5. Long-term knowledge transfer and team reinforcement
One of the biggest benefits of working with an OMA is all the knowledge transferred to your team.
The OMA is not just there to conduct campaigns and deliver results – they work closely with you and your people, and you learn the best methods for online shops.
This makes your team, over time, better off paying for your search, social media and email marketing, so you can handle campaigns more effectively yourself.
After all, you will have the skills needed to continue to optimise and grow on your own.
You get:
- Learning in practice: The OMA doesn't just do the job – they explain why they do it, so your team understands how you can succeed in campaigns on your own later.
- Sustainable growth: When your team is teaching along the way, you can continue to grow even after the OMA is done with you.
For example, one of our customers got a 30% improvement in ROAS after six months with an OMA, thanks to all the practical knowledge their team learned during the collaboration.
Do not allow limited resources to stop growth in your online store
Growing your online store with few resources doesn't have to be that difficult.
With the INEVO OMA model, you get hand-on help, special skills and reasonable solutions that help you overcome the resource challenges and create growth.
By deloading your team, optimising the main marketing channels and learning your people along the way, INEVO ensures that small marketing teams can succeed in the long term.
Would you like expert help scaling your marketing?
Contact INEVO today to see how our OMA model can help you find new growth opportunities, while keeping your resources under control.