Online trade in Norway is becoming tougher for each year.
When you look forward to 2025, you might feel the pressure to grow while you wears with restrictions for a small marketing team of only 2-3 people.
Maybe you've considered that employed a digital marketing specialist, but found out that it's getting too expensive. Or maybe you've tried to work with Traditional agencies which gives you the strategy, but does not follow up on implementation.
At INEVO We understand these challenges, and we are here to help you move forward, make your marketing more efficient and grow in a sustainable manner.
What is a digital marketing agency?
A digital agency helps companies reach out to customers online using a mix of paid advertisements, SEO, content, e-mail and more.
But for most agencies, it stops by giving you a strategy — they often have limited capacity to help you with your daily implementation.
For a web trade team like yours, it often means more jobs, slower implementation and lost opportunities.
What makes INEVO different?
INEVO stands out with ours Operating Market Assistant (OMA) model.
Our OMAs is not careful to advise you – they become part of your team, works at the office two days a week and provides continuous support when working externally.
We become an integral part of your business, work side by side with your marketing team to conduct campaigns, fine-tune your efforts and create real growth.
We're experts at marketing for online shopsSo we understand your business model, your customer journey and the challenges you face. We know what works – and what doesn't – when the goal is to improve ROAS, increase conversions and attract new customers.
What are the benefits of using a digital marketing agency?
Let's look at how collaboration with a digital agency — like INEVO — can help you solve some of the biggest challenges you face as an online store that wants to grow.
1. Getting help with resource shortages with practical implementation
With a small marketing team, you can quickly feel the overpowering of handling everything from social media campaigns and advertising to analysis and e-mail automation.
When you try to keep your eyes on the big picture, it becomes difficult to follow up all these details.
You need people like actual can do the job.
INEVO solution:
Our OMA model is tailored for small teams who need additional practical support. An OMA will be part of your team and will provide you with the help you need to perform important tasks such as setting up Google Ads, creating campaigns on Facebook and manage e-mail marketing.
Instead of waiting for months to find an internal specialist, our OMAs can start immediately with implementation and (OMA) cover your knowledge gap in an effective manner.
2. Expert assistance without the cost of a full-time employee
Recruiting a digital marketing expert full time can be expensive – pay, benefits, training and onboarding can quickly reach over $1 million a year.
And even if you hire someone, there is no guarantee that you find someone who has enough competence to handle all parts of digital marketing as well.
INEVO solution:
With the INEVO OMA model, you will get the expertise of an experienced market at a much lower price than a full-time employee. You don't have to think about recruiting, onboarding or keeping employees.
Our OMAs has specialised knowledge in paid searches, social media and e-mail automation, and they give you expert help and quick implementation from day one. For approx. NOK 700 000 this year you will be given a digital marketing expert who works as part of your team – without all the stress on HR.
Three. Get past growth peaks with new, smart strategies
Has growth slowed down even if you use the same methods as before?
You might have hit a growth stop.
This often occurs with online shops that do not have enough resources or expertise to test new channels or try other approaches to digital marketing.
INEVO solution:
Our OMAs comes in with fresh eyes and new ideas to kick off the growth again. We help you think outside the box – like experiment with ads on TikTok, run campaigns on Snapchat, or set up smart mail runs with ClaviyoSo let's say that this is the same thing as that.
This continuous innovation makes sure you reach out to new customers and get life in the old ones, so your growth doesn't stagnate.
4. Temporary support for a small team
It may be demanding when important employees leave their parents or suddenly there is an empty space in the team. Such temporary changes may delay your campaigns and result in lost revenue.
INEVO solution:
Our OMA model gives you flexible support just when you need it.
Either it is about filling in during a leave or getting extra help for a busy period, an OMA will ensure that your marketing work is as normal.
The campaigns continue without interruption and the results remain strong, even when changes occur internally.
5. Flexible support with implementation focus instead of costly full-time jobs
Recruiting an expert in full time can be a major financial commitment, especially for companies with annual turnover of DKK 20-50 million.
In addition, it is difficult to find one person who has all the skills to handle everything in digital marketing in a good way.
INEVO solution:
With our OMA model, you get flexible expert help without having to tie yourself to a full-time position.
Our OMAs have the breadth of competence you need to handle everything – from optimising campaigns and testing new channels to setting up automated emails. (OMA)
The flexibility to scale up or down as needed is precisely what rapidly growing online shops need to get expertise without emptying the budget.
What services can you expect from a digital marketing agency?
INEVO has a wide range of services tailored for Norwegian online shops that will grow, focusing on paid searches, paid social media and e-mail marketing.
1. Payment handling
INEVO will make sure you get the most of the money you spend on Google Ads. Paid search is a smart way to get targeted traffic to your website, but if it is not properly controlled, it can quickly be expensive. Our Omas will help you with:
- Promotion Settings: We set up campaigns based on keywords that deliver good results for online shops.
- Current optimisation: We regularly analyse bids, keywords and advertisements to keep the cost per click (CPC) low and increase the number of conversions.
- Advanced tracking: We use Google's reporting tool to make smart, data-driven decisions that maximize your returns (ROI).
Fun Fact: Web shops that work well with keyword optimization can experience an increase of 20-30% in the conversion rate of their adverts.
2. Paid advertising on social media
Now your customers on social media are important to build brand loyalty and get new customers. The INEVO OMAs will help you:
- Promotions created: We set up ads on Facebook, Instagram and TickTok with exciting content and good lyrics.
- Target audience: We make look similar target groups and use retreating to convert those who have already heard about you to customers.
- Optimize ads: We test different ads and target groups to make the campaigns as efficient as possible and to get more customers.
Did you know that? 70% of online stores says social media is their best channel for conversions?
Three. Automated mail placing
Mail marketing is still one of the best ways to keep your customers and make them buy again. INEVO helps you exploit Klaviyo to the full by:
- Create automated mail sequence: We set up welcome series, reminders about abandoned shopping baskets and follow-up emails after purchase.
- Personalisation: We use customer data to generate emails that feel personal and create more involvement.
- Segmentation and testing: We split the mailing lists into different purchasing groups and run A/B testing to find out what works best for different target groups.
Why it is important: e-mail marketing provides the best return on all marketing channels. Online stores using automated emails to remind people on forgotten shopping baskets get back 18-20% of lost sales.
How to choose the right marketing agency?
Choosing the right digital marketing agency for your online store may be the difference between standing still or achieving even, sustainable growth. Here are some things you should think about when to choose, and why we think INEVO is the perfect partner for online shops like yours:
1. Understand what you need
You need to find out if you need strategic guidance, practical help with implementation – or both. Many agencies are good at creating a plan, but lack capacity to actually implement it.
If you have a small team that is struggling to keep the wheels going, you need an agency that actually does the job with you. With the INEVO OMA model, you get more than just advice – we become part of your team and work side by side with you.
This practical support is essential to speed up and effective campaign implementation without all the typical pitfalls by doing so alone.
2. Look for industry-specific lists
Not all marketing strategies are equal. Marketing for online shops requires a special approach – understanding customer behaviour, optimising the purchase area, retreating and using platforms that actually convert web shoppers. A bureau that specializes in your particular industry will always deliver better results.
INEVO is a specialist in marketing for online shops. We understand the challenges you face, which left shopping baskets, short purchase processes and keeping your customers – and we have well-tested strategies that work to solve them.
Three. Set flexibility and cost effectiveness first
Your needs are going to swing. I busy periods You may need full effort from the entire team, while in more quiet times it holds some support to keep the wheels going.
Å have permanent staff is a large fixed cost that gives you little room to adjust when needs change.
With the INEVO OMA model, you get flexibility – we are present two days a week and provide remote support when needed.
You get an experienced marketer who is part of your company, ready to turn your wager up or down as you need, without the obligation to pay full-time.
4. Ability to implement and document results
Many traditional marketing agencies are good at theory and planning, but they are struggling to get the campaigns implemented properly.
You need an agency that has both the strategic look and the ability to put plans into life and adapt in the process.
INEVO’s OMA’s are not just advisors — there are people who actually do the job.
With experience across multiple platforms, our OMAs take care of everything from: (OMA) run your Shopify store and run Google Ads campaigns for advanced automation in Klaviyo.
We make strategy into practice by implementing it ourselves, so nothing misses, and your campaigns go untwisted from start to finish.
5. Results as actual counter
It is important that the Agency you choose gives you clear goals for success and data-driven insights into your campaigns.
You need an approach that focuses on results like ROAS, conversions and customer procurement – not just empty numbers like views and clicks.
At INEVO we are busy being open and delivering real results. We'll give you detailed reports on the most important numbers, so you always know how your campaigns go.
Our OMAs uses tools like Google Analytics and Google Looker Studio to give you insights that you can actually use, so every crown you use has measurable effects.
3 case studies showing what INEVO can do
Here are some examples of how INEVO's practical approach, smart channel choices and overall marketing strategy helps online shops achieve impressive results:
1. DO2: 10-fold income with the help of INEVO
DO2, a Norwegian make for bicycles, cooperation with INEVO to increase both branding and sales.
By using a combination of paid advertisements, social media campaigns and email marketing through Claviyo, we managed to help DO2 to: achieving a 300 % growth on the market from year to year.
The revenue from e-mail marketing increased from 2% to 26% after we switched from Mailchimp to Claviyo and set up targeted auto-mations.
2. Skintific: 122% increase in turnover
Scientific, a major Norwegian distributor of skin care and cosmetics came to INEVO to increase the digital turnover and become more visible on networks.
We created a comprehensive marketing strategy with paid searches, social media and automated e-mail marketing.
The result?
Skintific received an increase in turnover of 122% for its largest brand from 2022 to 2023, and a growth of 44% early in 2024. We also launched a new B2B store and built a solid e-mail marketing strategy from the bottom of it.
Three. Bullfighter: DKK 15 million in increased turnover
Bullfighter, a Norwegian store selling motorcycle equipment would expand its market and increase revenue, including the launch of a Swedish website.
INEVO took care of paid ads on Facebook, Instagram and Snapchat, and we redesigned dynamic ads to ensure a consistent style and clear brand.
The result?
An increase in turnover of DKK 15 million. We have put our efforts on seasonal campaigns, data-driven optimization of advertisements and diversification beyond just Google Ads to create a stable income stream.
Conclusion
INEVO is not just a digital marketing agency – we are your practical growth partner. We understand the challenges faced by Norwegian online shops, such as small teams, limited resources, growth stops and the high cost of hiring people.
With our OMA model, you get flexible expert help without having to hire someone in full time, making us a perfect partner for growing businesses like yours.
Our OMAs are not only good at paying advertising and e-mail marketing – they become part of your team and ensure that strategies are not only planned but actually implemented and delivered.
We help you grow, solve resource problems and scale your business in a sustainable way.
Are you ready to take your online store to new heights with a hand-on, cost-effective and performance oriented partner? Contact INEVO today.
Customers also ask:
1. How does INEVO differ from other digital marketing agencies that say they provide practical support?
What really separates INEVO from other agencies is our OMA model. Instead of just giving you a strategy, our OMAs work with your team, two days a week in the office, to ensure that the strategies are actually implemented.
This means that you get smooth and practical help without delays, and we build the bridge between getting good advice and actually getting things done. Our specialisation in online stores and experience with similar brands means that we give you support that is both hands-on and adapted to your needs.
2. How does INEVO handle ongoing optimizations of my campaigns compared to other agencies?
At INEVO we are concerned with continuous optimization based on a deep understanding of your business and analysis of data. Unlike other agencies that might give you quarterly updates or go long periods of inactivity, our OMAs work closely with your team every week and provide ongoing assessments and adjustments.
This allows us to adapt quickly to market changes and keep your campaigns competitive. Either it's adjusting the advertising budgets, exploring new platforms, or fine-tuning target groups, we make small, data-driven changes all the time to get the best possible results.
Three. How does INEVO’s way of following up customers differ from traditional agencies?
With INEVO you will get a follow-up that is far more personal than traditional agencies offer. Many agencies are careful with some customer meetings here and there or to send reports, which quickly leads to a more loose job flow.
With us, the OMAs become part of your everyday life – they work in your office and provide remote support, as if they were part of your team. Instead of just receiving reports, you get a partner who proactively addresses challenges, adapts to your needs and ensures regular cooperation and good communication. (OMA)