Did you know that as a brand owner you can gain more control over how your products appear in Google Shopping – regardless of which dealers sell them? Med Google Manufacturer Center you can ensure that your images, descriptions and specifications are always correct.
This can improve product presentation, enhance branding, and increase conversion.
What is Google Manufacturer Center?
The Google Manufacturers Center is a platform that allows manufacturers, wholesalers and brand owners to upload official product information directly to Google. This will ensure that your products are correctly displayed, regardless of how dealers have configured their product lists.
Why use Google Manufacturers Center?
1. Better product entries → Better Shopping ads
When your product information comes directly from you, you ensure that Google displays accurate and professional data. This gives a more trusting experience for purchasers, who can once again improve both the click and conversion rates.
2. Branding checks
Your own content can improve the dealer's information. This means that even if several dealers sell your products, you can ensure that the product description, pictures and specifications themselves reflect your brand in the best possible way.
2.1 Branding checks - What happens to the dealer's product data?
The use of GMCs may in some cases "override" incorrect data contained in the dealer's Merchant Center feeders. The price and stock status remain unchanged, but the product details can be updated with the information you provide in the Manufacturer Center. This may lead to a more consistent branding experience for the end user.
Three. Improved data quality across Google
If dealers have incomplete or incorrect information in their Merchant Center feeders, Google can use your data from the Manufacturer Center to correct errors and give a better user experience.
How's it going?
Create an account in Google Manufacturer Center (please use a dedicated email or create a new email address). Please note that e-mails to verify the account must contain the name of the enterprise.
Verify the tag.
Upload your products by means of a feed – for example via a third party which: DataFeedWatch if you are already using this in Google Shopping.
Optimize content: Make sure that high resolution images, precise specifications and engaging descriptions are provided.
