By having relevant extensions, your ads will become more appealing. Your advertisement takes up more space, so it visually becomes more visible, as well as it can become more appealing because the applicant immediately gets more information about you. Information is a good thing for the user, and you can see that multi-extension ads are very much needed to achieve better results than they without, or with only one extension. The user simply gets several reasons to click on your ad.
Examples of extensions
Using extensions, for example, you can link to additional pages relevant to your ad, make a phone number you can call through a click, show your business location and assessments, or add app extensions, among other things. It finds both clickable and non-clickable extensions.
Enable relevant extensions
Extensions are automatically optimized to present the best possible combination at any time. There are no ways you can give priority to the extensions you want to be shown. Therefore, it is important that you always activate extensions that are relevant to your target group, as you need to let Google Ads system decide which ones to view. The system determines this from factors such as past results, the context of the user and the free space on the page.
Extensions affect Ad Rank
It is important to be aware that Ad Rank determines which extensions are qualified to be displayed with your adverts. The point is that the extensions will improve the result of the ad. Your extensions will only be shown if your Ad Rank is high enough. However, extensions also help you to increase Ad Rank. If two competing advertisements have the same range and quality, the advertisement that has: highest expected effect the extensions are likely to have higher locations in the search results.
CTR Increases
Higher locations in search results are usually associated with higher actual CPCs. In addition, as mentioned, you use more space, so that a potential customer has several reasons to click on your ad. Using extensions is thus a more cost-effective way to get more clicks on, as you may not need to increase your bid to get the advertisement higher position.
Google writes even of the averages of between 10% and 15% increase in CTR, following the implementation of a new ad extension.
Extensions are a component of Ad Rank, along with your commandments and the quality of your ads. This will allow you to experience the same number of clicks, but at a lower cost, if you implement extensions in your adverts.
Increase the conversion rate
As a result of CTR increasing, the conversion rate can naturally increase. However, this depends on how relevant your landing page is and how easy it is for a potential customer to actually conduct a purchase once it has been sent to your website.
If you want tips on how to improve this, read Even its article with three concrete tips for increasing the conversion rate in your online storeSo let's say that this is the same thing as that.
CPC does not increase when implemented
There are many different extensions you can implement, for free. It is also possible to learn that CPC is reduced, because additional information contributes to the visibility of the ad, and thus to the clicked more onSo let's say that this is the same thing as that.
Release time!
It is important to have a relevant account, but there may be a lot of work involved. With extensions you can release a lot of time you would otherwise use for manual work.
For example, if you run offers on many products, you probably want to make this visible on a variety of campaigns and advertising groups. You can, of course, write an ad text, and add it to all the ad groups, but then all the ad ads will have the same texts and send the user to the same landing page (offer page). In other words, your ad loses some of its relevance, which can, in turn, reduce the chance of conversions. Another option is to change the URL of all the adverts, so that they send to the appropriate landing page. The backside of this is that there is unnecessary time-consuming, as well as a little heavy, as one has to be careful to add the keyword to the header (or add keyword insertion).
Rather, using extensions, you can have visibility of your offer without damaging the relevance of a potential customer. It takes only a few minutes to add such an extension to your entire Google Ads account, as you can enable extensions at both account, campaign and ad group level.