Working with a digital marketing agency to make your life easier and make your online store grow.
But how do you know if the Agency actually delivers results, or if they only upload your budget without giving special value?
It is important to find out if they really do a good job – especially when you want to grow in a tough market like online commerce.
In this article we will review what is characteristic of an efficient agency, red flags you should look for, and what you can do if your current partner does not deliver.
1. How to assess whether the Agency delivers: Key indicators to look for
To find out if your Agency really does the job, you should start by looking at the following:
A test-in-line setting of the device may be used to detect the effects of the device. Do you see actual results?
The easiest way to know if your Agency is delivering is to look at the results.
Have You Selected increases in conversionsReturn on Ad Hand from paid search, social media or e-mail campaigns?
The Agency should provide you with regular updates — either monthly or weekly — with figures relevant to your business. If they only serve vague or incomprehensible reports, it may mean that they do not focus on the correct results (or that they are not as good as they are out of order).
At INEVO We ensure that all customers have clear objectives (OCR) and receive weekly status updates, so we are always on the same wavelength as customer needs.
b. Transparent reports and measurable results
Does your Agency provide you with clear and useful insights into your reports?
You should have full access to tools like Google Analytics, Google Ads, Facebook Ads and other platforms they use.
The reports shall not only be a numerical outline – they shall show what works, what does not, and what the plan is to improve.
If all you get is empty numbers like views or clicks without a good explanation of how this helps your business, there may be a sign that the Agency does not prioritise what actually produces results.
At INEVO we make dashboards for each customer in Looker Studio so that they can always follow the results in real time.
c. Are they proactive in strategy?
Your Agency should make new proposals and ideas to keep you ahead of competitors.
It's not just about implementing the plan, but also about implementing the plan. test new ad formats, use AI in marketing and give you strategic advice when they see growth opportunities.
If you are always the one who proposes new campaigns, and the Agency only responds, it is a sign that they do not take responsibility for your growth. As Online trade specialists We have at INEVO access to a wide range of Google Analytics and Meta accounts, which allow us to discover market trends that our customers can benefit from.
2. Red flags you should look for
Here are some clear warnings that your Agency may not deliver as it should:
- Bad communication: Are they reluctant to respond to e-mails, break deadlines or lack permanent meetings? If you feel that all communication goes one way, you may not get the attention your company deserves.
- Still growth: Have your key figures been in place for the last six months, even if you have increased your budget or made more effort? If growth has stopped, it may indicate that the campaigns lack any new thinking or are poorly optimized.
- No clear plans: If your Agency does not give you a clear plan for what is coming forward or proposals for the next step based on the campaign results, it may be a sign that they lack the strategic competence you need.
At INEVO we work closely with you – we are at your office two days a week and available remotely when needed. This is how we make sure we are on the same wavelength and have good, regular communication.
Three. What should you do if the Agency does not deliver?
If you are dissatisfied with the Agency's efforts, it is time to do something about it:
A test-in-line setting of the device may be used to detect the effects of the device. Take an honest conversation
Before you consider switching the bureau, you should be clear about what doesn't work. Ask for a meeting and put the cards on the table – what are you dissatisfied with, what goals do they not hit, and where do you think the effort fails?
A good agency will listen, take feedback seriously and make a concrete plan for how they can improve.
b. Look at other agencies
If your Agency does not take the feedback seriously, or the results are still poor, it may be time to look you over for other options.
Look for a partner who is proactive, open and committed to your needs. Maybe you just need a specialist in one area, which SEO or Google Ads?
But if you want someone who really understands the whole trip to your customers, product campaigns and how to break through growth barriers, an agency specialising in online commerce – such as INEVO – may be the right choice.
c. Consider an Operating Market Assistant (OMA)
Do you think many agencies are good at strategy, but weak at implementation? Then one can Operating Market Assistant (OMA) be the solution.
An OMA will be part of your team and will ensure that your campaigns are not only planned but also implemented.
With an OMA, you get someone who takes responsibility for daily marketing tasks so you can grow without having to employ a full-time employee.
Summary and path on
Your marketing agency will be a partner to help you grow – not just a supplier who does what they have to do.
If you wonder if your Agency actually does enough, check how they communicate, how open they are, and whether they deliver results that matter.
If you discover red flags, take it up with them. If this is not improved, it may be advisable to look at other options providing practical support and ensuring measurable growth.
Have you already decided to change the bureau? Try INEVO.
Contact us today and let's help you increase your online shop growth and make sure your marketing is effective.