Over 20 companies cooperate with an OMA every week.
With experience of over 100 online trading companies, our OMAs has the knowledge and expertise needed to help your company increase turnover.
But what is really an OMA, and what does an OMA do?
This question we often get, so in this article we will explain what an OMA is, and share 4 real stories about how our OMAs contribute to the growth of companies.
What is an OMA?
An OMA – Operating Market Assistant – is a skilled digital marketer working closely with your company to improve marketing and grow.
Unlike traditional marketing agencies, an OMA is part of your team and regularly works with you to understand your company, customers and goals.
This unique model ensures that your online store receives the support it needs to succeed, whether in paid searches, social media or in e-mail marketing.
What problems do an OMA solve?
Online shops choose to hire an OMA when facing one or more of these challenges:
- Lack of resources: There's too much to do, but too few people to do it.
- Lack of knowledge: It is difficult to keep an eye on all marketing channels.
- Stop in growth: The growth has slowed down, and you lack new ideas.
An OMA may help by offering:
- Good Marketing: We have expertise in digital marketing and can quickly do what you need help with.
- Online shop experts: We have experience from hundreds of online stores and know what's working, so you can increase revenue and cut costs.
- Documented results: An OMA can come up with new ideas that have proved to work for similar companies, and that actually create growth.
Let's see what an OMA does with some concrete examples.
4 ways our OMAs contribute to growth
Here are four stories from Even, Theo, Nora and Emilie about how they work as OMAs.
1. How Even was it to double the growth of EVO income
Even Oedestrian, one of our experienced OMAs, has worked with EVO, a popular training chain in Norway, since 2016.
EVO sells membership and offers various training services, and Even worked with paid searche-mail automation, SMS campaigns, web page improvements and advertising in social media.
What makes Even's work special is the close collaboration he's built up with the EVO team over the years.
He cooperates closely with the marketing manager, who has both strategic and operational insights, enabling them to make good decisions together.
«An important part of my job as OMA has been to make a “reprint” for how we get new members. This recipe has helped the customer increase the number of new members on new closures by 208%.»
One of the biggest successes in cooperation with EVO was the development of a ‘rescription’ for the opening of new training centres, leading to an increase of 208% in the number of new members in these locations.
Through its ongoing participation in various processes and decisions, Even has been a contributor to the growth of EVO from SEK 112 million in turnover in 2016 to approximately DKK 250 million in 2023.
2. How Theo helped to increase the plumber's performance by 452% for Pipe Purchase
Theo Henriksen is another OMA which has assisted: Pipe purchase, a company that cooperates with more than 450+ plumber companies throughout Norway.
In addition to plumber services, Pipe purchase operates a online store that sells products to baths, kitchens and laundry rooms.
Theo's main tasks have been to provide more customers with the plumbers and to increase sales in the online store.
«As OMA, my work with this customer has increased the order of plumbers online by 452%.»
Theo works closely with the marketing coordinator and the Executive Director in Pipe Purchase, providing weekly and monthly reports on the progress.
He is responsible for handling Google Ads to provide additional customers, extend the online store mailing list and ensure visibility through digital advertisements. In addition, he provides valuable input that helps shape the company's marketing strategy.
In the last six months, Theo’s efforts have led to a high growth both for the plumber services and online shop, and have provided a good basis for further success.
(Read the full case study here).
Three. How Nora scaled global advertising campaigns in 10 countries
Nora Aslaksrud has been OMA of a B2B market company in medical devices operating in 25 countries.
The company provides training equipment and analysis tools for medical training and cooperates with hospitals and schools. Nora has worked with this customer for about a year, and has built a good relationship with the team, which has made her a key person in their marketing.
«In my role as OMA, we have helped a customer launch paid search campaigns in over 10 new countries. Now we have a global strategy that will increase both sales and visibility.»
Nora has worked closely with the teams in Norway and the United States, and has been involved in many projects, such as launching Google Ads in over 10 new countries, managing conferences and product launch campaigns, and developing a global strategy for paid campaigns.
Her largest performance has been to assist the construction of the PPC team, which has significantly raised the company’s visibility and sales.
Her role is not only about increasing revenue but also about developing a long-term marketing strategy that supports the company's future objectives.
4. How Emilie doubled ROAS for the Open Sky
Emilie Bergquist has worked as OMA for since November 2023 for The Outdoors Store, one of Norway's most experienced dealers of hunting, fishing and outdoor equipment.
Emilie likes to work closely with the marketing manager in the Open Air magazine, where she helps develop campaigns that increase profitability.
She works to optimise the use of Klaviyo for e-mail marketing, manage Meta ads and provide strategic advice in several areas.
«As OMA, we have improved the customer's retreating ads on the Meta platform, which has led to a doubling of ROAS compared to previous results.»
One of Emilie's biggest successes has been to improve the electronic mail marketing.
By implementing Klaviyo for automated mail campaigns, she has helped the Open Air magazine to gain better control and increase the revenue from e-mail marketing.
In addition, her work with the retreating ads on the Meta platform has led to a doubling of the return on advertising costs (ROAS) compared to previous results.
Ready to work with an OMA?
An OMA is more than just traditional marketing aid -- it's about becoming a reliable partner who really cares about your company's success.
As we have seen in the stories of Even, Theo, Nora and Emilie, an OMA combines expertise, strategic thinking and practical implementation to contribute to the growth of your business.
Either you want to improve your digital marketing, increase your revenue or build a long-term strategy, an OMA can provide you with the support you need to achieve your goals.