Google Ads for B2B: How to create growth in a complex market
Many B2B market drivers still view Google Ads as a pure lead generator. In a market with long sales processes, complex purchases and many decision-makers, Google Ads is more…
Topic
SEM
Search Engine Marketing
Topic
SEM
Amazon has left Google Shopping -- what does that really mean to you?
Amazon has stopped all advertising on Google Shopping globally, which frees millions of clicks and billions of dollars to other players. In this article we explain why Amazon…
Are you the brand owner? This is how Google Manufacturers Center can strengthen your brand and deliver better results in Shopping ads
Read how to proceed to set up Google Manufacturers Center
How environmental images in shopping feed affected clicks and CTR
In digital marketing, continuous experimentation is the key to success. For one of our customers, we wanted to find out if the use of environmental images in the Google Shopping…
Google Automated Discounts: A new pricing strategy or unfair competition?
Google Automated Discounts has created a major debate in the online commerce industry. Some view it as an innovative strategy that provides lower prices for consumers, while…
5 simple SEM optimisations to increase profit
Effective adjustments to increase relevance, reduce costs and achieve an improved conversion rate in Google Ads.
5 advanced Google Ads reports for online shops (that help you dominate the market)
Discover 5 advanced Google Ads reports for online shops that help you increase profitability, turnover and gain valuable insight.
Feedoptimization for Google Shopping: Avoid these 3 errors
Feedoptimization is increasingly associated with campaign optimism when we talk about Google Shopping. Yet, the shopping feed is an area many advertisers seem to forget. Here…
What does Google Ads cost?
When we talk about Google Ads costs, there is no standard response that applies to all advertisers. What you end up paying for Google Ads advertising is the sum of the cost of…
How can I make programmatic advertising profitable?
How can you get programmed advertising to become profitable? We give you some advice on how to get more for programming advertising for your company.
All you need to know about dynamic Google Ads search ads
15% of all searches done every day in Google are unique, they have never been searched for before. No matter how well you have structured your Google Ads account, there will…
Optimize Google Smart Shopping Promotions – 5 Tips
In this article you will learn more about what Google Smart shopping is and what opportunities you have to optimise your campaigns.
98% leave the website without converting - close them with remarketing!
Only 2% of visitors on a website convert on the first visit. Learn how to lure the remaining 98% back with remarketing!
Google Ads Forwarding Guide: This is how you will be good at paid searches
Finally, a Google Ads guide for the oncoming! Earlier this year we wrote a guide to Google Ads for beginners with the intention of learning curious minds all they needed to know…
10 ways you can tailor your Google Ads ads
In a Google Ads account to cover hundreds, perhaps thousands, different categories and products, it may be difficult to maintain a satisfactory level of relevance and adaptation…
What experience has taught me about Google Ads: the best advice of experts
When you start working with Google Ads, it can seem overwhelming. The list of things you absolutely must and definitely should know and understand in order to manage a…
Google Ads for beginners: all you need to know to start with paid searches
Are you running a web store or web page? How easy is it for your potential customers to find you when they look for what you are selling – provided they don’t already know who…
The ultimate guide to Google Ads Audit
Empty for things to do in your Google Ads account? You should take an audience.
4 Google Ads scripts to help you bid tune smarter
Light to work faster and more efficiently? Then you should check out these Google Ads scripts.
Should you advertise in the search engine Bing?
Bing is Microsoft's own search engine. Traffic can in no way match Google's, but is it still profitable to spit money into Bing advertising through Bing Ads? The answer is…
This is what you need to know about Google Ad Grants
Would you like to recruit more volunteers or get more donations to your charities? Of course. The challenge for many non-governmental organisations is rarely in the ability to…
How to structure your shopping campaigns
A shopping campaign can undoubtedly help increase traffic and revenue in a online store. The big question, however, is how best to structure your shopping campaign to scrape as…
More reasons for implementing Google extensions
Enabled ad extensions are displayed to users each time an advertisement with high Ad Rank is displayed at one of the top positions of organic searches. Extensions allow you to…
Why relevance is so important for Google Ads
Why is relevance important to you?