The organic range on Facebook and Instagram is almost dead.
If you want to get new customers on the meta platforms, you have to pay for it.
But at LinkedIn?
Organic range never been betterSo let's say that this is the same thing as that.
An example:
I got 1 million views on LinkedIn without advertising.
Let's rewind a little bit: I started publishing at Linkedin in May 2020. 12 months and 100 posts later, I reached 1 million views.
Then I stopped posting.
No new articles. No comment. Nothing.
I disappeared from the platform.
18 months later, in October 2022, I began publishing again.
I refined my process so that others can replicate the same results.
And instead of posting alone, I involved a group internally in INEVO that also posted.
We called it the LinkedIn Mastermind Group.
Before joining the Mastermind group, the team had no visibility on LinkedIn and had only published content 2-3 times--every generated a few hundred views per post.
Five months later -- all of them started on 0 views -- we've reached 2.2 million views.
In addition, we have built a sales area at a value of NOK 3 million.
Here's how we did it.
LinkedIn marketing strategy
After posting solo for 1 year, I had a good understanding of what worked, why the articles reasoned more than others and what I needed to change in the future.
I refined the process, made the documentation and shared it with the team.
I also made a promise to them:
It takes less than one hour a week.
Here's the process we use for LinkedIn marketing.
1. Have a goal
Why are you posting on LinkedIn?
Is it to expand your network, to provide more customers or to become viral?
Each of these objectives has a different content strategy.
Having a goal helps you keep focused and motivated.
At INEVO our goal was to become known as the best experts in our field.
2. Find your X (X = expertise)
What kind of experience do you have? What skills can you earn from making money?
Find out what you are good at and be laser focused on that topic when you post content and engage with others. Some questions you can ask yourself:
- What am I good at (i.e. can demonstrate results)?
- How much experience do I have?
- What do I like to talk about?
- What topic can I answer many questions about?
- What topics could I present to you a full day workshop on without preparations?
I used to post a number of topics. Now I'm laser focused on content and SEOSo let's say that this is the same thing as that. For the second in the group, their X is the content marketing, paid social and conversion optimisation (CRO).
Three. Find and connect to buyers
Who typically buys your expertise?
Find and connect to them on LinkedIn.
Try to avoid using "personas" and base it on real experience:
- Who in a company typically has a pain that you solve?
- Who in the company does the "employment"?
- What kind of company?
- Where are they located?
- Which customers are you working on right now that fits that profile?
- Who do you like working with? Why, what properties do they have?
Once you have defined an ideal customer profile (ICP), you can start connecting to them.
I'm trying to connect myself to 10 people who fit this profile every week.
We don't believe in spaming people at Linkedin, we don't use automation, and we're not trying to sell our services.So let's say that this is the same thing as that.
4. Engassing yourself with their contents
If your buyers record content, you engage with it.
Exposure means:
- Equalize your articles if it matches your X
- Share your articles with your network if it matches your X
- Comment on your articles if your comment matches your X
- Share your experience
- Split input based on a recent article you have read
- Give a counterargument (with respect)
- Share a trend you've noticed with existing customers
- Share an experiment you did (even if it failed)
We're trying to add 5-8 comments per week.
LinkedIn is a reward platform.
The more you engage with others, the better your own content will be to the priests.
One more thing:
Making useful comments again is a great way to increase your consequences without posting any content.
5. Post your own content
Posting cat-Gifs is a great way to entertain your audience, but if you want to use LinkedIn to generate leads, sales and revenues, it's a certain type of content you can share.
Demonstrate expertise.
This type of content includes:
- Case studies
- Practical way to make content
- Lessons
- Fiascos
- Success stories
This type of content builds trust with your buyers.
And when time comes to solve their problem, they'll automatically think about you (instead of Google it). And one more thing: you don't have to post 5X per week either.
Proved your expertise once a week is enough.
That's the rate we use in the LinkedIn Mastermind group.
Conclusion
We have published content on LinkedIn since October 2022.
Unless you have 20 articles, you have achieved:
- 10 700 followers
- 7700 Lops
- 1600 comments
- 2 286 000 Content Views
- NOK 3 million in the sales area.
We are now opening this process for 1-2 companies in Norway. We're already helping 1 client generate 15 000 views per month from LinkedIn, and we want to help you as well.
Ready to use LinkedIn marketing to grow your business? Sign up hereSo let's say that this is the same thing as that.
Listen to Steven tell you about the LinkedIn strategy on Spotify or Apple Podcast