Finding the right balance between building up marketing and keeping costs down can be a difficult decision.
As market manager, you know that: you need expertise to continue growth, but the choice is often between two things: to hire someone firm or to outsource to an agency — and both have their challenges.
At INEVO We understand the difficult choices that companies face when they are going to scale marketing.
That's why we've made it. Operating Market Assistant (OMA) model, which gives you the best from both worlds: the expertise of an internal employee, combined with the flexibility and cost-effectiveness of outsourcing.
Let's take a closer look at the most common challenges that companies face when choosing between hiring or outsource, and how the OMA model works out these in a smart way.
The challenges of employing a full-time market
Recruiting a digital marketing expert in full time may seem the most logical choice when you want to step up marketing.
But for many online stores this can quickly become costly and time consuming.
1. High cost
It costs a lot to hire a skilled digital marketer.
When you add wages, benefits and other costs, the total cost of a full-time market may quickly exceed: 1 million kroner per yearSo let's say that this is the same thing as that. For hard-term enterprises, this could be a major economic burden.
2. Time-consuming startup process
It may take several months finding the right person, and even after the appointment, it often takes even more months before they are properly in place and within the routines.
This means that campaigns are being postponed and that the income can be expected — which can slow down the growth of the enterprise.
Three. Risk of bad match
There is always a risk that a full-time employee may not be entirely appropriate to the needs of the enterprise; or cultureSo let's say that this is the same thing as that. If it doesn't work, the process of re-employment becomes both long and expensive.
The disadvantages of outsourceing to ordinary marketing agencies
The outsource marketing to an external agency is a lot of picks. The bureaux offer strategy and expertise, but it also comes with some challenges.
1. Low control and flexibility
When you outsource to a traditional marketing agency, you often lose much of control over daily work. You may get strategies and reports, but it takes time to get things done, and your own team rarely makes decisions.
Flexibility may also be a problem if you need to make rapid changes or adjustments.
2. They are not enough “hands on”
Most agencies are good at delivering high-level strategies, but they are not designed for the daily practical implementation that online shops need.
You are left with strategy plans and quarterly meetings, but you are missing someone who is present daily and working closely with your team to get things done.
Three. Expensive of ongoing aid
Bureaux usually charge per project, per hour or with a fixed contract, and it may be expensive if you need continuous support. You often pay a high price without getting the close follow-up you would get with an employee at the house.
OMA model: The Best From Both Worlds
The INEVO Operating Market Assistant (OMA) model gives you both the expertise of an internal market operator and the flexibility and efficiency of outsourcing.
Here's why the OMA model is the perfect solution for online shops that will grow rapidly and efficiently, without the stress of employing full-time or the challenges of traditional outsourcing.
1. Cost-effective expertise
With the OMA model, you get a very good digital marketer to a fraction of the price of a full-time employee.
For approx. $700 000 a year you will receive an experienced market on the team, without additional costs for benefits, training or other expenses.
This flexible solution allows you to scale your marketing reasonably, while getting the job done properly.
2. Fast and practical implementation
Unlike regular agencies that give you virtually just strategies, an OMA becomes a part of your team and works with daily work. Your OMA is in your office two days a week, fully integrated into your processes, culture and workflow.
This means that campaigns are launched quickly, optimizations are ongoing, and your marketing is flexible and can be adjusted as necessary.
Three. Flexible support that can be quickly adapted
With an OMA you get both control and flexibility.
You have a full understanding of what's going on, and since the OMA is part of your team, they can quickly adapt to new needs or opportunities.
Whether it's about starting a new e-mail campaign in Claviyo, upload new contents on Shopify, or fine-tuning paid searches, your OMA is ready to help you achieve your goals.
4. Shorter start time
Finding and employing a full-time employee may take months, with a long start-up and training period.
The OMA model goes much faster.
Our OMAs are ready to begin immediately and have solid experience with paid search, social media and e-mail marketingSo let's say that this is the same thing as that. This will save you time and see results quickly.
5. Becomes a natural part of the team
OMAs are not just external consultants – they become a natural part of your team.
By working closely with the marketing team, they build strong relationships and work as if they were an internal employee. In addition, they have a wide range of experience in: different industries and channelsSo let's say that this is the same thing as that.
This integrated approach ensures that your marketing is well adapted to the company's objectives and plans.
Why online stores choose the OMA model
The OMA model is perfect for online stores such as:
- Got a little marketing team and limited resources to employ a digital marketer in full time.
- Need help getting things done, not just advice on strategies.
- Wants flexibility from outsourcing, but at the same time control of a dedicated person in the team.
- Has stagnant in growth and need fresh eyes and expertise to move on.
With the OMA model, you get a dedicated person who works closely with you, while you have the flexibility of outsourceing.
INEVO’s OMA helps online shops run campaigns faster, get more out of the marketing budget and increase the marketing – without all the stress of hiring or outsource.
Ready to get an OMA on the team for your online store?
Does your company stand by a selection of roads and wonder if you are going to hire in full-time or outsource?
Then you should consider the OMA model that gives you the best from both worlds.
With the INEVO OMA, you will receive cost-effective and practical marketing expertise, which will become a natural part of their team, and will provide rapid implementation and real results.
Contact us today to figure out how INEVO can help your business grow.