Technical assumptions
To create unique Google Ads remarketing lists, you need to have a Google Ads account and a Google Analytics account. In addition, it requires that you have set up campaigns with associated advertising groups and texts. It also requires that you have created good marketing lists covering all the contact points between the customer and the website of Google Analytics or Google Ads.
Below we will show you an example of how to configure the list of remarketing options.
Such exclude remarketing lists in each other in the new Google Ads interface.
1. Click on the upper right shift key.
2. There you go to the auditory manager under shared library.
3.Click on the large round and the blue button with a plus sign in it. 4. Select custom combination.
5. Select the website viewers. 6. Select the list you want to exclude. ex list 1. Seven. Then tap “done”
Eight. Click on “and”
Nine. Select “none of these audiences” instead of “any of these audiences (OR). Ten. Select the website viewers 11. Select the lists you want to exclude. ex list 5 - conversions. 12. Press 'done' after you have selected the lists you want to exclude.
13. Enter the new name you want the list to be named. 14. This is optional. Here you can, for example. write which lists are excluded from the list. 15. Press “create audit”.
Congratulations, you have now created your unique Google Ads Remarketing Lists!
Such exclude remarketing lists in each other in the old Google Ads interface.
- Go to your Google Ads account.
- Go to the Shaded Library at the bottom left.
- Click on audiences
- Click on “remarketing list” (the red button)
- Click on website viewers
- select custom combination.
- Under “Select audiences” select the list you want to exclude from. ex list 4.
- Then click on Add Another
- Instead of “any of these audiences (OR) you select none of these audiences
- Under “Select audiences” select the list you want to exclude. ex list 5.
- Then you save the list after you have selected a new list name which is at the top.
Are you collecting email addresses?
If you have a good mailing list, you can create a remarketing list based on it (customer email list).