In INEVO we are constantly finding new tools that help to streamline our everyday lives. Here we give you a little bit of a tool we think can help make your work everyday that markets in 2024 a little bit easier.
1. Compressor.io
In everyday life marketing you probably work with images. In many cases you may have large images that it would have been desirable to have compressed. This makes you easy with a few simple clicks on compressor.io. This website compresses your images as much as possible without significantly overcoming your quality.
2. Remove.bg
Have you also often been annoyed that you cannot find a picture that has a transparent background? For example, you should use an image you like in a presentation, but it has a bad background that doesn't fit in. Med remove.bg with a few simple clicks, you can upload the image you want to remove the background without having any type of editing skills.
Three. Kamua.com
Besides images, you might also be working on social media videos. Then is kamua.com A game changer! On this website you can change the format of any video for any social media platform.
For example, if you have a video in 16:9 you can easily upload the video to kamua, then change the format to 1:1 or Story format to Instagram, etc.
4. GTmetrix
As a marketer, you usually have responsibility for web pages. It is then essential that you know how to optimize the website in terms of speed, SEO, responsive pages, etc.
With the GTmetrix tool you can analyze which website you want. Enter the URL and then get the result of how the website performs and where you can improve it.
5. BuildWith
Med BlitWith you can get a list of all software, marketing tools, fonts and much more running on a website. This is brilliant if you are going to meet a new customer, for example. You can then get a first-time insight into what your customer uses for applications and tools on the website, and make suggestions about what can be improved and what can be removed.
6. CSS Peeper (Chrome Extension)
CSS Peeper is a tool that allows you to inspect a web page so that you can easily extract exactly the components that are on the page. At one click, you can access all color codes, the ability to download images and find all of the style guides located in the domain.
Seven. GoFullPage (Chrome Extension)
Med GoFullPage you can take a screenshot of the website you are visiting in its entirety! This is a super plugin if you want to show the entire front page of a web page on an image or in a document. You can load the screenshot as PDF or as desired.
Eight. ColorPick Eyedropper (Chrome Extension)
Have you also been annoyed about not finding the exact color code? With extension ColorPick Eyedropper you can keep your mouse above any color and get the HEX value and RGB code to what you want.
Nine. SEO Minor (Chrome Extension)
SEO Minor is an extension that helps you with your daily SEO tasks. This extension helps you, among other things, with on-page SEO analyses, checking corrupted links, preview of SERP and much more.
Ten. Tag Assistant (Chrome Extension)
With extension Take Assistant you will be presented with an overview of which Google tags have been installed on any web page. This gives you a good overview of the trackings that exist at, for example, a customer.
11. Datalayer Checker (Chrome Extension)
Datalayer Checker is the easiest way to debug and check the implementation of data Layer (data layer) to know what is in place of relevant tracking.
This is particularly relevant for those who work online. Here you can easily check for example if tracking the “add_to_cart” and “purchase” events are implemented on the page.
12. Creator Studio
Meta Creator Studio is a planning tool for those who have their own Facebook and Instagram page. Here you can plan items and events in advance, among other things, so you will not be able to post at the time something is due.
13. Zapier
Simple explained links Zapier to get different software to each other so you don't do things manually. An example of a zap may be to automatically add leads from Facebook into your Mailchimp newsletter list.
14. Google Keyword Planner
Google Keyword Planner is a tool to help you find the right search terms when making campaigns in, among other things, Google AdsSo let's say that this is the same thing as that. Here you can see, among other things, how much search volume different keywords have and how much competition you have to expect from these words.
15. Google Ads Editor
Do you have a big ad account on Google Ads and have to make big changes at the same time, Google Ads Editor can make life easier for youSo let's say that this is the same thing as that. Here you can make mass changes in your account, then upload all changes to your account with a keypress
16. Response Inator
One of the most important (if not the most important) of a website today is that it is responsive. This is essential for a good user experience.
The responseinator is a good tool to check this. You will see here what your website looks like on different devices.
17. Marketing Examples
Enabled marketingexamples.com You will find a number of practical implementations in different disciplines in marketing others have used to achieve success.
18. Hot
Do you work with CRO (Conversion Rate Optimization)- What? Hotjar is then a nice analysis tool for users who want to see how users navigate on the website, so you can implement changes on a visually operated basis.
19. Canvas
Canvas let you easily design images, advertisements, advertising material and much more. This is a brilliant tool when you're working with the visual. You can call it a light version of Photoshop.
20. PXhere
Do you care to find good images to use in different projects? PXhere is then a brilliant web page with images licensed for use. Here you can find endless images that you can use on your web page, in presentations or similar.
Here you can choose which sizes and formats you are downloading in. At the same time, it is easy to import the images into, for example, Canvas or Photoshop to make desired changes to the images.
21. Sécrush
Sécrush is a total supplier and a brilliant tool for you to work with SEO, content marketing and paid search. Here you can get insight into different keywords and how competitors do it in relation to you in search. Perfect for those of you who want to take SEO work to the next level. This is a paid solution, but you can play around with a 14-day trial free.
22nd. ChatGPT
This feels we speak for themselves! The possibilities of: ChatGPT It's huge.
23. Marketing code
Marketing code is a podcast made by our own Even Desert farm, which he makes with Einvind Bodding. They discuss different marketing themes and give you concrete tips on how to implement it in your everyday life.
24. INEVO Effect
Norway’s best newsletter for marketing professionals (may be we are somewhat bieded here). Here, over 6,500 market participants are keeping up to date on the latest trends and cases. You get it sent in your inbox every Tuesday at 10:30.