Contents and links are the key to success.
Yes, also in 2018, content and links will be the main factors for ranking high in Google's search results.
- Without good content you will not be able to get links
- Without links, you will not be able to reach Google's first place.
You can talk about RankBrain, voice search, mobile-first algorithm also further, but if you're not on Google's first page, these won't play a big part. You have to have the basis to rank in order to compete.
Google has recently expired and said that content and links are their #1 and #2 ranking factors. They have gone through 1 million pages and see the relationship between the number of links and high rankings in Google searches.
- Number of links into a domain that correlates with rankings more strongly than any other factor.
- Contents Selected as “relevant to the theme” - I'm gonna do a real test. The theme is relevant to the search intervention and relevant to the users. Make sure you focus on content that covers all search events around the theme.
- A lot is not always best, but good content of matches search results and is therefore often longer than low content. Based on SERP data, Google says that the first page results have content that on average contains 1890 words.
In other words, content and links are and will remain among the main SEO factors in 2018!