Who's DO2?
DO2 is a Norwegian bicycle-to-bike manufacturer with a focus on quality and bicycle-to-bike-to-all. The brand is inspired and named after Day Otto Lauritzen, with his experience and countless hours on the thickness, the basis for a proper quality brand. DO2 sells its products via its own online store offering a range of bicycles designed for both functionality and comfort.
The bike noise is inspired by events and places that have been important in the life and career of Day Otto Lauritzen. So one example of this is the Ardid collection. It is named after Dag Otto's legendary stage owner of Luz Ardiden during Tour de France in 1987 – Norway's first stage owner in Tour de France, and a historic milestone in Norwegian bicycle sports.
Why did DO2 need help with marketing?
When DO2 contacted INEVO in 2022, the online store was relatively new and unknown. As a new market player, DO2 needed to build brand awareness and reach out to several potential customers.
In the first place, DO2 wanted to get in place tracking and developing an effective strategy for paid advertising. These were challenges that Vetle South Island (OMA and Team Lead) and Linn Diana Aabel (OMA) took on a tight arm.
With its experience and competence, Vetle and Linn have assisted DO2 in planning marketing activities, operational implementation and continuous optimisation.
How INEVO contributed to growth
INEVO developed a comprehensive marketing strategy combining both: paid search, social media paid and e-mail marketingSo let's say that this is the same thing as that.
At Meta (Facebook and Instagram) we have run several successful brand-building and sales-driven campaigns, resulting in significantly increased traffic and conversions.
Since DO2 operates in a seasonal industry, where purchasing power is highest in the spring and summer, we have developed a dynamic campaign plan that keeps the brand relevant year round. This means adapting the campaigns to current cycle trends and seasonal variations. By adjusting the campaigns according to the trends of the season, we have ensured that marketing is relevant regardless of season.
Optimised Email Strategy: From Mailchimp to Klaviyo
One of the most important actions we have done in this cooperation is to establish a new e-mail strategy.
When we started this process, we quickly discovered that DO2 had a large potential in the field of e-mail marketing. That's why we chose to migrate their mailing lists from Mailchimp to Claviyo – a platform that is non-profit for online trading companies such as DO2.
This transition opened up the possibility of a much more targeted and advanced e-mail strategy, with automated e-mail flows and better segmentation opportunities. After the migration we cleaned up the mailing lists, and set up several automatic emails that quickly delivered impressive results.
Results
After we launched our new e-mail strategy, e-mail marketing has gone from 2% of the revenue to 26% of the revenue. With this, e-mail has become a central part of DO2's strategy.
In total, DO2 has seen a huge increase in turnover since we started our collaboration. So far in 2024 we've already turned 2023 by over 300% without reducing profitability. This is the result of excellent product development of DO2, but also a calculated and data-driven scaling on all channels we have operated.
This growth shows how successful our strategies have been and how well cooperation has worked.
«It has been fun and rewarding to work with Svein and the rest of the DO2 team. The collaboration has worked well, and it has been incredibly inspiring to see how our actions have strengthened DO2's brand and increased their visibility in the market.»
Read the feedback from DO2
This is how Svein Lierstuen, the co-owner, describes the cooperation with INEVO:
«Velle and Linn have really contributed to taking DO2 to new heights. The collaboration with INEVO has lifted DO2's brand using their expertise in digital marketing and strategy. I would recommend INEVO to you in the strongest possible terms.»
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