Niclas Nilsen, the leader of SoMe and e-commerce specialist, is passionately busy all that has to do with social media. When he got the opportunity to work with Ragn Cells, he knew he could use his expertise and creativity to help them achieve his targets.
Why did Ragn Sell's help with marketing?
Ragn-Sells, an environmental and recovery company operating in Norway, Sweden, Denmark and Estonia met several marketing barriers.
They needed to improve their digital marketing to increase the number of requests and container rentals.
In addition, they had recently migrated the web analysis platform from GA4 to Matomo , which in itself brought a number of challenges.
The company sought innovative solutions to maintain its competitiveness and maximise the return on its marketing budget
How INEVO contributed to growth
INEVO cooperate closely with Ragn-Sells to meet these challenges through a multi-channel approach.
We launched a creative spring and summer campaign for 2024, which included an innovative film project.
This initiative involved the production of 6-second videos, which were developed using AI-generated storyboards.
«There are many campaigns we are satisfied with, but if we have to pull one out of the box, then there must be the film project and testing in several channels in our/summer. “»
These short and powerful videos were strategically distributed on various social media (Meta, Snapchat and TikTok) and Google/Youtube ads.
The aim was to engage users and ensure that they got the whole message, as well as the format was used to increase their knowledge and to carry out conversions.
In addition to the campaign, our team gave strategic guidance, and promoted an experimental approach.
We maximised queries and container rental through Google Ads and increased the involvement on social media by running targeted campaigns on Meta, Snapchat and TikTok.
The comprehensive approach was aimed at optimising marketing results and diversification of channel choices.
We also took on the complex task of migrated the web analysis platform from GA4 to Matomo.
Given Ragn-Sells' internal limitations and ongoing backend upgrades, our expertise was essential to implement this transition in a smooth and efficient way.
«If I had to describe INEVO in one word, it would be FANTASTIC .»
INEVO contribution and results
The innovative 6 second video campaign turned out to be a great success.
By creating engaging content and using it across multiple platforms, we managed to: improve awareness, engage in conversions and increase revenueSo let's say that this is the same thing as that.
The videos were particularly good at Snapchat and YouTube, while they contributed to direct conversions to TikTok and Meta.
This campaign not only reduced Ragn-Sells’ dependence on Google Ads, but also improved their overall channel selection.
Niclas remarked: ‘The creative freedom and strategic guidance we provide, let us go beyond the comfort zone, which leads to excellent results.’ Bente repeated this perception and added: ‘Working with INEVO has taught us that it is good to delegate parts of the job to experts. "Your expertise has been invaluable."
The migration from GA4 to Matomo was completed without major problems, despite the internal constraints Ragn-Sells faced.
Bente stressed: "It is difficult to point out just one favourite project, but the spring and summer campaign for 2024 abandoned our expectations."
«Our contact persons have very quick response time to all our enquiries, we feel that we are in very good hands. Besides that, the good results speak for themselves.»
Through this cooperation, INEVO and Ragn-Sell achieved a more effective marketing strategy, improved campaign performance and a successful transition to new analytical tools, which underlines our dedication to deliver exceptional results.
Rangn-Sells Feedback
Here's what Bente Åsen Sørum, Market Manager, has to say about the collaboration with INEVO:
"I first heard about INEVO when they contacted us. My relationship with Niclas and Even is natural and open; I trust them and believe they really will be the best for us.
Working with INEVO has taught me that it is good to delegate part of the job to experts, and that I do not need to know everything myself. “Overall, I want to describe INEVO and their work as excellent.”
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