INEVO
Contact
INEVO
post@inevo.no

Event

E-commerce Day 2024 - Optimization (UTSOLGT)

Many online stores are running a little while in the meeting. Consumers spend less money and the world economy is uncertain. At the same time, companies want to increase their turnover without increasing their costs. The solution is to focus on optimization! Optimization is the red thread on this year's e-commerce day. You will get practical tips, case studies and stories about optimization. We cover the themes of e-mail marketing, AI, management, checkout and delivery. In addition, you get input on when it's stupid to optimize and the dangers of manipulation design. Welcome to E-commerce Day 2024 on 24th. April in Oslo This year, it's only 300 places.

09-16VIKA Kino, NOK 2,350View tickets

Partners

OptimizelySleeknoteRepriceNostoIngrid

These come on stage.

We have invited a wide range of speakers who have different approaches to optimization. You will hear what research says, a debate on the law and you will get practical examples from leading Norwegian online traders. In addition, we are running a panel debate where the audience can ask speakers questions.

Applications

Doors open

08.30-09.00

It's served light lunch

Karl Philip Lund

INEVO · 09.00

Introduction

Best Practices for Optimization of online stores in 2024

Mogens Møller, Sleeknote

Mogens presents the most valuable takeaways from 240 user tests and eye-tracking at, among others. Amazon, H&M, Zalando, Walmart, AliExpress, eBay, Zappos

Pause

How online stores can optimise in an AI-driven time

Frederik Boysen, Profitmetrics

How to work with optimisation of shipping and delivery

Ekspert fra Ingrid.com

Freight costs are increasing! We learn how best international online stores work with optimisation of shipping and delivery.

Pause

Nudge or sludge - Optimization for the best of the consumer or business?

Irmelin Bergh, Nudglab/PhD

Lunch

Panel discussion: participants from various online shops and experts

Nudgelab, TV2, m.fl.

Overoptimization, manipulative design and "dark patterns"

When is it a bad idea to optimize?

Carl Størmer, Jazzcode.no

Optimization can be at the expense of flexibility, timing and learning.

How to create customer value by optimising A/B testing

Julia Paulsen, Elkjøp

Learn how to buy electricity works with optimization and CRO

Optimization of e-mail marketing for leading online stores

Sebastian Stensli Melvold, INEVO

Most online stores fail with e-mail marketing. Done right, e-mail will quickly become your best market channel.

Practical use of AI for online stores

Thomas Moen, Moen & co

There's a lot of hype around AI. In this session you get a practical introduction to how online shops use AI in everyday life.

We gather for informal discussions

Afterwork (rett etter arrangementet)

Read about the success of the last year

In 2023 INEVO gathered some of the best Norwegian online stores to learn more about how to increase margins by using smart pricing. Here you can see some of the talks from 2023.

Who's this for?

  • For online stores looking to grow in a challenging market
  • For people working in ecommerce
  • For those who want to meet the best in the industry
See the talks from 2023