Toini is the professional manager for searching INEVO and works to ensure that customers get the best value out of the search advertisement. She collaborates closely with online customers who want profitable growth, but have also helped everything from dentists to hotels to generate leads. For Toini is a good ad job to know what actually pays. Therefore, she has an extra commitment to profit tracking, structure and the constant testing, learning and improvement.
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Toini Veronica Nilsen
Operating Market Assistant and Professional Officer paid for
Articles by Toini Veronica
From keywords to intention: This is Google's search for change
Previously, keywords and locations were central to visibility. Today, too, the intention, context and relevance play an increasingly important role.
How environmental images in shopping feed affected clicks and CTR
In digital marketing, continuous experimentation is the key to success. For one of our customers, we wanted to find out if the use of environmental images in the Google Shopping…
5 simple SEM optimisations to increase profit
Effective adjustments to increase relevance, reduce costs and achieve an improved conversion rate in Google Ads.