Are your pages optimized for the more specialised search engines, and not just Good Old Google? Have you also got along with and understood micro- moments? The “normal” Google search engine has the task of collecting general and wide hits from across the Internet. In other words, it does quite well. horizontal search.
At the same time, there are a number of other search engines and search platforms that are more specialised in other types of content and media formats. These go more vertically to work, rather than delivering the broad and general hits. Examples are:
A comprehensive approach for SEO should also address these more specialised services. A little too many people within the SEO field, both consultants and customers, have a unilateral focus on the high rankings of specific search phrases in a conventional Google search. Good rankings are, and will always be, important, but it is important to realize that there is something called research- and inspiration phases on a customer journey, people use mobile apps, and need quick answers.
Here we're looking at the concept micro-eye.So let's say that this is the same thing as that.
What micro moment is relevant to you?
You must know your site as a brand. If you sell interior products, you should be present in your target group inspiration phases, where Pinterest and Google image search are a widely used search platform. Youtube is now widely used for product research and inspiration. If your products and services are suitable for video-format demonstration, Youtube or Vimoe is a suitable platform.
Microsmockets are about being present at the moment the customer requests information about your products and services. Some people wonder if they're buying carving or freeride skis, and they're asking Google about information about these types. If you have a good guide content around different alpine ski types, and at the same time can refer to your wide selection, you are a bit closer to winning the customer. Another potential customer sits in an early research phase for lamps to hang over the dining table. If your interior shop has good and inspiring content around lamps on Pinterest, you are present for a right and important moment — long before the ordinary ‘set-set-set-down-and-google-after-tamps’ moment, and beyond the traditional search engine search.
Since 2015, Google has been almost inconceivable about Micro moments, and has opened a rich universe of resources for how brands and organizations should tailor their search strategies to be present with users at all moment of day when they demand information. The smart phone's involvement of course plays an important role since we can ask Google about most at all times and in all places.
See point No 2: 7 SEO trends and tips for 2017 on handsets.info
Read more about microscoples at Google