Are you looking for an SEO agency in Norway?
Hey, we're INEVO and has worked with SEO since 2009.
Since then, we have worked with hundreds of online shops and helped our customers achieve better organic rankings (+300%), traffic (+450%) and revenues (+44%).
Do you want to increase the turnover from your online store using SEO?
Read on to see how we can help you.
Your customers use Google every day to find out what they need
As CMO or market manager for a growing e-commerce business in Norway, you know that online visibility is critical for success.
With increasing competition, it may be challenging to ensure that your company is found when potential customers are looking for your products.
This is where search engine optimisation (SEO) enter the picture – and how well cooperation with a SEO Agency can make the whole difference.
Visibility of search engines like Google should be an integral part of your marketing strategy to ensure that you reach the right customers, increase traffic to the online store, and increase revenue from e-commerce. To ensure a top position on the first page of Google is demanding work, but that's precisely why you're considering working with an SEO agency.
To secure a place on the first page of Google is a tough job, but that's just why you're considering working with an SEO agency.
You will learn this in this article:
- What is SEO, and how does it work?
- What's an SEO agency?
- How can a SEO agency help your online store grow?
- Advantages and disadvantages of using an SEO bureau
- What you should consider before choosing an SEO partner
What is SEO?
Search engine optimization (SEO) is about increasing the visibility of your website by optimising it for search engines like Google, Bing and Yahoo.
For e-commerce companies this means: increased visibility of relevant searches, traffic and, ultimately, more sales.
SEO must not be confused with: paid ads (Google Ads or Bing Ads)So let's say that this is the same thing as that. With SEO you work to rank higher in them organic the search results, where: free traffic when optimisation is in place.
For an e-commerce business like yours, with monthly web page visits of between 20,000 and 50,000, SEO can mean the difference in capping a space at the top of the search engine results and disappearing in the amount.
When your customers search for products or solutions you offer, you must be among the first three organic matches to maximise visibility. If you're not, it's time to think about how SEO can improve your rankings.
Research shows that there is a big difference between the traffic to your website if you are in place of 5 instead of 2.
What's an SEO agency?
An SEO agency is a strategic partner that helps you optimise your visibility in search engines through various services, such as:
- Analysis of website performance and content
- Technical SEO-audit to identify and correct errors
- Search term analysis to find the most relevant search terms for your industry
- Competitive analysis to understand how to compete better
- Optimization of the content of the website
- Link build to increase the authority of the website
- Continuous monitoring, reporting and analysis of results
INEVO offers a tailored approach through our OMA (Operative Market Assistant) model, where we integrate an SEO expert directly into your team 1-2 days per week to work hands-on with optimization and strategies.
What results can you expect when working with an SEO agency?
When you work with a competent SEO agency that understands e-commerce, you can expect a stable growth in traffic and an improvement in your key figures.
Although SEO takes time to build up, results can often be seen in terms of increased visibility in search results and higher traffic as optimizations take effect.
By correcting a technical error, we have, for example, seen a 450% increase in traffic in a short time:
For several of the online stores we have worked on, we see a gradual increase in organic traffic, often from month to month, as a result of continuous SEO work.
By working closely with your team, we can ensure that SEO work is tailored to your specific goals, whether it is growing in the Norwegian market or expanding to new niches.
For another customer we posted a SEO-Team trading strategy, which started with an SEO review and focused on content and blogging.
The entire website – and the company – has gained a great gain from SEO, which now provides 28 000 organic visits a month, up from 7000 before we started our collaboration.
SEO has been an important factor in the company's growth. This customer increased organic income by 44 % and got an increase of $6 million, from 13 to 19 million.
(You can read the entire case study here).
5 things you have to think about when selecting SEO agency
There are many things you should think about before you choose a partner at SEO.
You should consider what benefits and disadvantages it can give you, what role SEO has in your strategy (this can help you), how to cooperate and how to make sure you have found the right partner.
1. Benefits by using an SEO bureau
As with everything else, there are advantages and disadvantages. Let's take a look at the advantage of working with an agency with a search engine optimization.
- You will not spend time learning how to affect search engines.
- You will be helped by someone who is technically up-to-date.
- You will be helped by someone who has experience in ranking web pages in the search engines before.
- You can access someone who has a professional environment around them. spades And to get help if they're stuck.
- You can access someone who may have experience in your industry and thus have some extra tricks in your sleeve (can rank websites faster for they know what works).
- You can let the Agency do parts of the job, but take what you're comfortable with yourself.
2. Accidents by using an SEO agency
So it was over to the disadvantages:
- You may lose control of what happens on your website
- You can get advice that doesn't work.
- You may not get the results you want. It's impossible to guarantee results.
- You can pay dearly for work you could do yourself (depending on your skill level and capacity of course).
- You can choose an agency that does things Google doesn't like, which can lead to a punishment!
As you can see, there's a lot of things here it's worth thinking about. The most important thing is maybe the last point.
Unfortunately, there are some actors using dirty tricks to deliver results more quickly. The disadvantage of this is that if the search engines discover this, then you will get the punishment. Something that can make it almost impossible for you to get a good visibility again...
Three. Select the right cooperation model
When working with an agency, think about how you should cooperate.
The most common thing is to pay an agency to perform a certain number of SEO tasks or purchase a ‘package’ of the X number of hours each month that includes work and reporting.
Another way is to use the OMA model, a new cooperation model that solves many challenges related to digital marketing skills in Norwegian enterprises.
Using an OMA, you don't have a consultant you might meet every two months and get reports from, but an operational assistant sitting out at your company 1-2 days a week. This person helps you not only with search engine marketing, but also with everything else with digital marketing. All OMAs have access to our SEO professional environment, which makes them easily get help and input on how to solve your challenges. This also ensures that you build competence internally within your company.
4. What role shall SEO play in your market strategy
If search engine optimization is to be the cornerstone of your market strategy, you should consider getting competence internally in your company – both so that you are not fooled by an agency that makes dirty tricks, but also so that you will be able to work with an agency.
5. Ask you in the market about the Agency you are considering working with
Take time to examine the SEO agency you are considering working with. Although the Agency is well-standing on its own website, in e-mails/phones and in meetings, it is worth checking out a little extra.
Here are some ways you can check out the Agency you consider cooperating with:
- Check the web page for previous references
- Call or send e-mail to former customers to find out if they were satisfied with their work, feel that the cooperation worked and if they got results.
- Search for the company on web pages as Proff to view accounts
- Check the company's profile on social media as LinkedIn to see if they have reviews
Looking for an SEO agency? ATTENDED INEVO
For an e-commerce business in growth, SEO is a key factor in increasing visibility, traffic and sales. Working with an experienced SEO agency that understands your company's specific challenges can be the best investment you make to break through growth plates and ensure long-term success.
Do you want to learn more about how INEVO can help you optimise your SEO strategy and increase revenue?
Ta contacts for a talk about how our OMA model can be integrated into your team and help to solve your digital marketing challenges.