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You have certainly heard talk of graphic design. You sort of know what it is - but why is it important for your company?
Our design team has many years of interdisciplinary experience at the intersection between design and marketing. Contrary to popular belief, graphic design is about more than making things look good. We can help you generate value using graphic design.
New to graphic design?
You and your company probably have a relationship with communication. After all, we communicate all the time - at home, in the office and at the grocery store. Did you know that graphic design is also about communication?
Graphic design is part of what we call visual communication. It is an important tool for sharing messages in an understandable and engaging way.
You have probably heard the expression "a picture is worth a thousand words", this also applies to graphic design. The combination of colours, layout, elements and typography can evoke both emotions and thoughts in those who experience it.
Graphic design is intertwined in many different parts of your operations and communication. In the past, we used to see graphic design on posters, in magazines and newspaper advertisements. In today's digital media landscape, the areas of use have exploded.
Why is graphic design important?
In a digital world that is constantly becoming more and more visually centred, it is important to have good designers in your support apparatus.
You probably wouldn't turn up on a red carpet in sweatpants - after all, that isn’t the impression you’d like to give? In the same way, graphic design is about the impression your company gives your customers and how it looks from the outside.
Reasons why graphic design is important for your company:
- Good first impression - With good graphic design, you help potential customers get a good first impression after being exposed to your brand for the first time.
- Branding - Graphic design helps build your visual identity. This is important for how your customers view and remember your company.
- Credibility - High-quality graphic design helps increase your professionalism. In combination with a comprehensive visual identity, you are perceived as more credible.
- Competitive - Quality-rich design elevates you to the level of your competitors, creative design sets you apart.
Hiring a graphic designer is both a time-consuming and expensive process.
We know you're short on time, that's where we come into the picture.
Our designers design well-thought-out products according to recognized design principles and adapt the products to your target group and campaigns. We are concerned with both quality and creativity.
Let us help you, so you can enjoy the value graphic design has to offer.
These are some of the products we can deliver:
- Social Media ads
- Google Display
- Motion graphics
- Website banners
- And much more!
It is our design team that does the job when you need to raise your graphic profile. Nevertheless, we are concerned that our operational marketing assistants (OMA) have the competence needed for simple design tasks.
If you need someone to create and run your campaigns, manage your social media channels and send newsletters - then maybe an OMA is what you're looking for!
An OMA is physically present at your workplace 1-3 times a week. By being physically present at your workplace 1-3 days a week, the OMA gains a unique insight and relationship with you and your brand. They also have access to all of our inhouse experts to help guide them through challenging tasks.