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What is the first thing consumers do when looking for information about a product or service? They make a search in a search engine.
It is neither easy nor profitable to only bet on ranking in search engines organically. In combination with SEO, paid search helps your company generate traffic, sales and visibility in search engines.
At INEVO, we have a strong team that works dedicatedly with paid search in Google and Bing. We want to take you to the top of the search engines - so you can be visible to your customers when they need it!
New to paid search?
Paid search is the collective term for all paid advertising in search engines such as Google and Bing. The goal is to obtain traffic with a background in visibility.
Paid search often operates with what we call PPC (pay per click) or CPC (cost per click). This means that you only pay when someone actually clicks on your ad.
Why invest in paid search?
Do you want to be visible to both existing and new customers? Do you want to generate visitors to your website and leads? Then you already have the answer to why you should invest in paid search!
Through paid search, you ensure that you are visible when your customers need it. By working actively with this form of marketing, your company can rank at the top of relevant searches in Google and Bing.
This way, you position yourself as a relevant player within your core area, which in turn can reward you with brand awareness, leads and visitors to your website.
In addition, the method provides measurable results and is flexible for optimization - this means that we can constantly monitor and change the campaign based on what we see works best.
Today, 92 percent of B2C purchases and 89 percent of all B2B purchases start with a search on Google. With Google Ads, you can make your company and its products visible to potential customers when they are actively searching for ways to solve their problems.
Do you want to be visible in the search results, run video and banner ads or display your products in Google shopping? We can help you!
How we help you succeed with Google Ads:
INEVO are a Google Premier Partner. This means that we are among the top 3% of Norwegian Google partner agencies. Our certified Google Ads team works operationally and continuously with analysis, optimization, automation and testing for our customers.
Typical work we do for our customers:
- Setup and operation of Google Ads account
- Setup of conversion tracking
- Google Ads audit for existing accounts. Gain insight into areas for improvement based on analyses, tests and audits.
- Setup and optimization of search ads, shopping Ads, display ads, video (Youtube) ads, discovery ads, performance max etc.
- Finding profitable keywords for you through keyword analyzes
- Various measurements, testing and analyses, as well as reporting
- Targeting and remarketing
Microsoft Advertising, formerly Bing Ads is paid search through Microsoft's own search engine Bing.
The traffic of Bing cannot compare with the traffic of Google, is it still worth putting money into it? The answer is usually "yes".
Today Bing holds a market share of well over 16% in Norway. If you are not visible on Bing, this means in theory that you ignore almost every fifth person who actively searches for you and your services!
How we help you succeed with Microsoft Advertising:
Our search team has extensive experience with Microsoft Advertising. We want you to get the most out of your advertisements - this means being present where the customers are.
Today we help many of our customers with advertising in Bing - let us help you strengthen your search engine advertising too!
Here are some examples of what we can help you with:
- Setup and operation of your Microsoft Advertising account
- Bing Ads Audit for existing accounts. Gain insight into measures and areas for improvement based on analyses, tests and audits.
- Search ads
- Testing and optimization of the account
- Finding profitable keywords for you through keyword
- analyzes Various measurement, testing and analyses, as well as reporting
- Targeting and remarketing
At INEVO, we are keen to always be professionally up-to-date. Through professional meetings, courses and certifications, we ensure that our teams have full control of their professional fields at all times.
Our team at Paid Search consists of specialists in search engine advertising. They are passionate about search engine advertising and happily share tips, insights and experiences with you and your company.
We at INEVO know that measures such as search engine advertising are only part of an overall digital marketing strategy. Through the OMA model, we help companies get an overview of their digital marketing and help where needed - also on paid search.
Your OMA has our search specialists at your back and can help you with a combination of paid search and other marketing activities. If you need more advanced assistance in paid search, the search team is brought to the scene!
Read more about our OMA model here.