At INEVO we help online shops use programmatic ads to increase their income. Either you want to increase branding knowledge or conversions, we will ensure that you get the most out of each campaign.
Application-based advertising allows you to reach your target audience efficiently and at the right time, whether it is on websites, apps or digital outdoor media.
Programmatic advertising benefits
- Presis targeting: Target advertisements based on data such as demography and behaviour.
- Real-time optimisation: Promotions are continuously adjusted for better results.
- Cost-effectiveness: save money in case of direct purchases and reduce third party costs.
- Session range: Get advertising space on multiple platforms, locally and nationally.
- Performance: The ability to track against set targets (KPIs)
What is programmatic advertising?
Programming advertising is an automated way to buy advertising space, where advertisements are purchased in real time through auctions known as real-time biding (RTB). This allows you to target advertisements based on data like user behavior, demography and interests, so that the right people see your ads at the right time.
How does programmatic advertising work?
Real-Time Bidding (RTB)
RTB lets advertisers by advertising space in real time. When a user visits a website, an auction is immediately conducted and the advertisement of the highest bidder is displayed. This provides efficient placement of advertisements and ensures that they reach the target population when they are most active.
Demand-Side Platform (DSP)
At INEVO we use BidTheatre, one DSP (Demand-Side Platform), which allows us to automate the purchase of advertisements and optimize campaigns in real time. A DSP provides us with the possibility to manage bids across platforms such as video stream services, local websites and native ads, so that your adverts are seen by the right people in time.
Supply-side Platform (SSP)
One SSP (Supply-side Platform) allow media publishers to sell advertising space to advertisers through a programmatic market. By opening up the programmatic purchase, publishers can get the best price for their advertising site.
Ad Exchange
An Ad Exchange is a marketplace where DSPs and SSPs meet for the purchase and sale of advertising space in real time. We use such marketplaces to find the best places for your ads, whether they are shown on large media platforms or more niche-oriented websites.
Programmematic advertising with INEVO
At INEVO we don't just set up campaigns and let it go its way. We continuously monitor and optimize your adverts to ensure that you get the most out of your budget. We work strategically with campaigns that are adapted to your goals, whether it's brand-ware, lead generation, or conversions.
We also give you full insight through real-time reports, so that you always know how your ad is performing and how your budget is used.
Ready to see how programming advertising can create growth for your business? Contact INEVO today to agree to a consultation.
FAQ
Questions and answers
Frequently asked questions
How much does programming cost?
The price of programmed advertising is flexible and depends on your budget. We'll help you set up a budget that best produces results. By buying directly through the BidTheater, we cancel out third party costs. By purchasing directly through a DSP platform, the CPM would like to be significantly lower than if you were to purchase through third parties.
How do I get started with programmatic advertising?
It's simple. Contact INEVO for a consultation, and we will adapt the strategy to your goals and needs. Then we set up everything that needs to happen at a campaign from A-Z and monitor results continuously.
What is the difference between programmatic and traditional advertising?
Applicational advertising uses automation and data to place advertisements in real time, as opposed to traditional advertising that is purchased manually. This provides faster, more efficient advertising and better control of your budget.