This is how you increase the chance of being quoted by AI
Visibility in ChatGPT, AI Overviews and other AI searches are becoming increasingly important for companies that will be visible to the customer. At the same time, a lot…
Insights
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Practical guides, analyses and lessons from our work with e-commerce, marketing and AI.
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EU AI Act — Norwegian online stores must know in 2026
From 2. On August 2026, the EU AI law is seriously applicable — and only days before the EU has taken action to change the law itself. For Norwegian online stores, it means two…
We're using all of the AI's. We punish everyone who admits it.
Everyone uses AI. Almost nobody admits it. Two independent research environments have now measured why: People judge identical work dramatically harder when the sender states AI…
AI can write everything soon. You should still write this on your own.
The machines have assumed the writing. The question is no longer what AI can write — but what you should never give from you. The answer is going to change the way you work.
From keywords to intention: This is Google's search for change
Previously, keywords and locations were central to visibility. Today, too, the intention, context and relevance play an increasingly important role.
Norwegian online stores need to improve profitability
Norwegian online shops have been able to generate growth, traffic and turnover, but many still work too little operationally with profitability. Margins are often looked at in…
Why brand construction is more important than ever
In a market where the competitor is just a click away and products can be copied in hours, the brand is what gives you a lasting advantage. It does not always appear in the…
Therefore, your Meta ads don't work like before
Meta has made one of the greatest technological changes in platform history. Instead of optimising individual ads based on interests and historical clicks, the algorithm now…
Eight experts track the AI future. Here are online stores should care about.
The New York Times gathered the world's leading AI voices. Here are the most important insights for online shops – and five specific things you should do now.
Google Discover: The organic traffic channel you didn't know you needed
While AI agents are braver than your Google traffic, it grows an alternative channel: Google Discover. Here is how Norwegian online shops can exploit it – today.
Over 100% increase in an abanded flows of 1 month – without discount
In December we were on benchmarks in abandandred flows. It is “greit”, but not good enough – because the abandandred is among the most buying runs you have and should be able to…
Get more out of Google Ads with custom labels
Custom labels are more than structure in the feed. It's a strategic tool to manage Google Ads smarter. Read how to improve control, correct priorities and higher returns with…
Google Ads experiments: How to test, document and learn
In this article, I share how we work with experiments in practice: what we test, how we document it and how we use the results to improve over time.
TikTok Search Ads is coming to Norway – this should online shops know
In this article we explain what TikTok Search Ads is actually, why this is an important development for online shops and how you should prepare for launch in Norway.
5 actions to be implemented by e-mail
In this article I share five concrete measures that give immediate and measurable effect in the e-mail channel. You get a practical approach to how to build a 3-step pop-up that…
What I learned from giving 80 students four weeks to build a webshop with AI as a mandatory tool
Four weeks. Eighty students. Required AI. This is how we created a learning environment where everyone had to think for themselves and delivered online stores that actually worked.
Sweden's fastest growing online stores 2025
Svea Bank has published the year's overview of Sweden's 100 fastest growing online shops. The figures clearly reflect the business models that function in a more mature Nordic…
Google Ads for B2B: How to create growth in a complex market
Many B2B market drivers still view Google Ads as a pure lead generator. In a market with long sales processes, complex purchases and many decision-makers, Google Ads is more…
Privacy as competitive advantage
Do you still store your customer lists in the inbox, or perhaps on an Excel sheet on the desktop? You're not alone. Many businesses have good intentions, but are a little…
Avoid these three errors in Feedoptimization for Google Ads
In today's increasingly automated digital landscapes, Google Shopping feed is more than just a technical requirement. The product feed is often the fuel for profitable…
This is how you succeed in personalization in 2025
Discover how personalisation and hyper segmentation can give your online store more relevance, higher sales and loyal customers.
Is AI a hype or the new normal one?
Our customer meetings in 2025 are almost always about artificial intelligence in some way. Some people still wonder if AI makes a difference for Norwegian online stores, or…
Universal Layout: To make your website accessible to all
Universal layout makes web pages accessible to all. Learn six simple grips that improve user experience, better visibility and satisfaction of customers.
5 concrete principles for better content
The competition for online attention has never been larger. The algorithms are becoming smarter, but at the same time more selective.