RAGN-SELLS

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Who's Ragn-Sells?

Land-cover total supplier of services related to the collection, transport and recovery of residues and waste, with strict requirements for environmental waste management.

The phenomenon philosophy and knowledge of environmental protection are increasingly emerging, which imposes new demands on market organisations. From the point of view of transport, Ragn-Sells has developed into a consultant, concept developer and producer of secondary commodities.

The desired outcome of cooperation

There are several competitors who are all fighting for the same customers. For Ragn-Sells, it was therefore natural to seek help. The desired outcome of the cooperation was a clear strategy for paid searches and advertisements in social media, with the aim of increasing visibility and finding new potential customers who will use Ragn-Sell’s services.

Another desired outcome was to create success recipes for paid channels and scale them, so that you get a steady flow of new customers.

Success factors

The optimal functioning of the cooperation requires good communication, planning, presence and ownership of the project. Ragn-Sells and INEVO have had further discussions in cooperation, and INEVO has included Ragn-Sells to enable them to provide input.

Clear objectives

Without a clear strategy for what to do in social media, it will not work either. Previously, we mentioned the importance of identifying what is important for the customer. Through a digital workshop, Ragn-Sells INEVO gave leaders what is important to them in the time that comes, INEVO then added up to the advertising framework.

Without planning and knowledge of the market that Ragn-Sells is sitting on, INEVO will not be able to deliver good results. Therefore, some clear objectives were set that Ragn-Sells would achieve:

Utilise the potential of the online store by renting out even more containers to private individuals, housing teams and other.
Utilise the B2B potential by converting several companies into waste solutions.
Increased visibility of wreck. Get more to deliver the car for wrecking or order the pick-up of the wreck car.

Testing and scaling social media campaigns

In social media, the plan was to find a success recipe that fits Ragn-Sells, a recipe that they can use to scale in the long term. This required a lot of testing of various campaigns, segments, images and texts. Below you can get a greater understanding of what is thought about advertising for Ragn-Sells:

Phase 1: this is about testing the audience, advertising variants and manual adjustments where you look at what works and what doesn't work.

Phase 1 of the scaling plan

Phase 2: This is about taking on what worked in phase 1, where we are more optimally informed about angles, images, texts and the like. Here we scale a little bit of budgets to give a little bit more pressure.

Phase 2 of the scaling plan

Phase 3: Here it was about drawing out the best audiences and making one or two campaigns on this. By doing this we have ensured what audiences and angles work, and turned into stable budgets over time so that it will give a steady flow of income in the cash register.

The whole purpose of testing over several steps was to find out what works best for Ragn-Sells, so that you have an ad plan that is scalable and not least thoroughly implemented. This way of working has proved to provide reasonable conversions and increased volume of purchases at the online store. Compared to last year, 15% of social media income is increased.

Advertising in search engines

Ragn-Sells operates in a market where many customers do not necessarily have such good knowledge of the market and what suppliers are available. From before, Ragn-Sells was already very good at search engine optimization, but the competition for paid search in the market is high.

INEVO has worked to get the most out of the Google and Bing advertising budget. The most important thing we've been working on is the location of advertising messages and finding new keywords with high intention. The work has resulted in an increase in CTR of 36% that tells us that the advertisements and search terms are more relevant, but most importantly, an increase in income of 62% while the costs have been similar.

Conclusion and feedback from the customer

Ragn-Sells has found its success recipes for advertising in both search engines and social media. In September 2021, Ragn-Sells has already passed the last year's number Orders at the online storeSo let's say that this is the same thing as that.

"We are very happy with the cooperation we have with Inevo. During my time in Ragn-Sells, we have worked with various agencies, but we have not experienced any aha experiences before we entered into the agreement with Inevo. The systematic methods, not least with short workshops and workshops, are very smooth and effective. In this way we always get our own tone of voice, it's important to us. In addition, our contact persons, Even and Niclas, have very quick response time to all our enquiries, we feel that we are in very good hands. Besides this, the good results speak for themselves." Anders Ellefsen, Market Manager in Ragn-Sells