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CRO - Conversion Optimization

We at INEVO are busy you succeed online, so we're working with the CRO. It describes all tools aimed at converting passive visitors to active visitors.

Do you want your website to lead to sale? That visitors should be listed on newsletters? Or contact you?

Being good online is about more than just traffic - for what is the traffic to your website worth if customers don't interact as you wish?

We at INEVO are busy that you succeed online, so we work with conversion optimization.

What is CRO?

CRO is a abbreviation for Conversion Rate Optimization. In Norwegian it is called “conversion optimisation”. It describes all tools aimed at converting passive visitors to active visitors.

In brief, it is a question of making users do so you will they will do – be conducting a purchase, contact by telephone or join the customer club.

With conversion optimization, you make your website more efficient through continuous analysis, testing, measurement and optimization.

Why bet on CRO?

Conversion optimisation is an essential part of digital marketing

You might be using a lot of resources to get users into your website? The effort is worth little if no one completes the purchases or activities you want.

Conversions are what makes all the measures leading up to the conversion worth it.

These are our best reasons for investing in the CRO:

Sales are important. It might be obvious, but have you thought about traffic doesn't mean sales? If you have a million monthly visitors, it doesn't matter if your conversion rate is 0%. By investing in CRO spades You actually pay money - CRO helps you reduce costs per sale. Make sure traffic matters-- Creating traffic can be time consuming and expensive. Hours spent in production of: good content and SEO, money in advertising and optimization - with the CRO you make sure that the effort you have made in traffic also pays for conversion.

Attention-- We are exposed to a huge amount of information, and tons of advertising every day. This makes today's Internet users are more impatient than beforeSo let's say that this is the same thing as that. To make a conversion, the task is expected to be intuitive and fast. We will do this with conversion optimisation.

Fast and long-term results Unlike many other marketing measures, CRO ice is not required in the stomach and excessive patience. The results can be seen quite immediately when they are implemented. CRO also provides long-term results that generate value over time - as long as they are monitored and optimized regularly.

Why INEVO?

In INEVO we have experts working strategically with the CRO. These have a lot of experience in finding and implementing measures in the light of your goals and customer needs. The process consists of, among other things, hypothese development, design, implementation, testing, reporting and review.

Our experts have the competence to implement conversion optimisation in the platforms that are appropriate for you - either if you need conversions from online shops, websites, social media or something else!

In addition, INEVO has a large professional environment, composed of experts in all areas of digital marketing. This helps you to get a holistic product anchored in a holistic marketing perspective.

Questions and answers

Frequently Asked Questions

What is CRO?

The CRO stands for the Conversion Rate Optimization, or conversion optimisation in Norwegian. The purpose of the CRO is to get more visitors on your website to perform a desired action, i.e. to get the visitors to do what you want them to do. This can f. e.g. be a purchase, sign up to a newsletter, sending a contact form, etc.

How do we figure out the conversion rate?

Here are three formulas for conversion rates you can use: Conversion rate = number of conversions/number of sessions * 100 Conversion rate = number of conversions/number of unique visitors * 100 Conversion rate = number of conversions/number of potential customers * 100 All three above formulae are valid formulae. The best way to calculate the conversion rate depends on what you define as conversion and how you measure traffic.

How does CRO differ from UX?

There are many different views on this, because areas with optimisation of conversion rates and user experience overlap. Conversion optimisation is a process that is about improving your existing website through ongoing A/B testing and optimisation (more focus on business goals), while UX is the process of planning and investigating the best way to make a significant one-off change (more focus on customer goals).

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