1. Extreme Ownership
A great book written by the U.S. Navy SEAL soldiers Jocko Willink and Leif Babin. Here you get concrete and useful principles in management, teamwork and how to approach challenges. The book draws concrete parallels from the management of one of the best inputs in the world to how this is relevant to ordinary enterprises.
2. Measure what terms
Without goal, you will never succeed. This book provides insight into how some of the world's largest companies (Google, IBM, Intel) have used the same goal management tool, Objectives & Key Results, from only a dozen employees to thousands. John Doerr gives you a concrete introduction to how to put good aim and work towards them for continuous propulsion.
Three. Rollion Dollar Coach
Bill Campbell has been the mentor of Larry Page, Steve Jobs and many more, and his knowledge has been affecting the direction of huge companies like Google and Apple. In this book you will learn how one of the most well-known mentors is leading, building relationships, and how to adapt to environments where things change quickly. Written by Eric Schmidt, Jonathan Rosenberg, and Alan Eagle.
4. Webs of Influence
Nathalie Nahai is known as ‘The Web Psychologist’ and in this book she shows why she lives up to that title. By taking psychological principles and dragging them on to how the same behavior patterns and principles apply in digital surfaces, she shows how to influence people to carry out the actions they want.
5. You Should Test That!
Chris Goward as author and foreword from Avinash Kaushik can't go wrong. This book is absolutely critical to anyone who is concerned with optimization. Here you get an introduction to the basis of conversion optimization, and you'll definitely be left with some good ideas after reading this one. Stapply of useful tips associated with user behavior!
6. Hacking Growth
Growing experts Sean Ellis and Morgan Brown break down how they work to make small scale-ups for successful companies. This is a ‘must read’ for all those interested in growth. The book is structured to work through the AARR model (Acquisition, Activation, Retention, Revenue and Referrals) and contains good tips and interesting stories from their experiences.
Seven. Your Customer Creation Equation
Written by "The Conversion Scientist" Brian Massey, a man who has a scientific approach to online sales. This book takes concrete challenges such as how to avoid your message drowning in all other noise, how to get users on the shopping street, common reasons why people leave the shopping basket, and where your website leaks money. Recommended!
Eight. Traction
Hands-on book that includes over 19 channels/platforms to test out, written by Gabriel Weinberg and Justine Mares. Many marketers quickly fall back on the most familiar platforms, and this is why this is a useful book to keep in the bookcase. Things might work well in a channel, but you'll never know if it could be 5x better in another channel before you test.
Nine. This Is Marketing
Written by Seth Godin with over 18 international bestsellers under the belt. A lightweight book that includes why and how we are affected to buy something and how we build habits.
Ten. Predictive Marketing
A useful book that deals with the shift from creative marketing to data-driven decisions. Contains interesting teams like automation of customer procurement, machine learning and how to use data to make your marketing more personal.
11. Markets are from Mars Consumers are from New Jersey
Bob Hoffman takes a settlement with marketers and advertisers and in an interesting way explains how the distance between those who design messages and those who are to receive them has increased considerably.
12. The 22 immutable laws of marketing
This book provides as expected. 22 timeless rules that marketers should follow at all times. A necessary refresh that will affect how you view marketing and management in the future. Written by Al Ries and Jack Trout.
13. Growth Hacker Marketing
Ryan Holiday gives us an insight into how future marketers work and build big brands. Interesting book that describes how companies with enormous growth have achieved what they have done without touching traditional media such as PR, TV, radio, or overpriced posters.
14. The Everything Store
The story of Jeff Bezos and how he built up Amazon.com from a small bookstore to one of the world's largest companies. Written by Brad Stone.
15. Influence: Psychology of Persuasion
You can't get away from Dr. Robert Cildini’s principles of influence when talking about marketing. These principles are timeless and will always affect why we make the choices we make. These principles MUST you could if you call yourself the marketer.
16. The Four: The hidden DNA of Amazon, Apple, Facebook and Google.
Everyone has heard some story about why these companies are as successful as they are, but no one has decomposed the success of these huge companies in the same way that Scott Galloway does. A great book that helps you to real understand how these companies operate.
17. Oversubscribed
What if you did not look for new customers, but that customers were rather in line to buy your product? In this book, Daniel Priestley teaches you how to create a demand far greater than the offer, even in the most competent markets.
18. Perennial Seller
Ryan Holiday is a good marketer and precisely why he is a repeater on this list. In Perennial Seller he identifies why some books, artists, or brands become a success, and remains a success over a long time, and why others only achieve short-term success.
19. Tools of Titans
The title says most of the stuff. Tim Ferris gives you insight into the habits that make successful people successful. A good book worth gold to those who care about self-management.
20. Contagious
What makes something popular? What makes some ideas spread? Jonah Berger breaks down how messages propagate and evolve, and draws parallels on how you can design messages and content that achieve just this. This book breaks down the most effective marketing available: Word of Mouth.
21. Don't make me think
A well-written book by Steve Krug, who has over 20 years experience of user-friendliness on digital surfaces. This book is often hailed by web designers and front-end developers, but is also a nice contribution in the bookcase of market managers who are busy with the digital.
22nd. Smartphone Ecommerce
Are you working online with sales? This book helps you optimise sales on mobile devices. Here you will find good frameworks and practical checklists of things that are often forgotten in the way of an optimised customer journey on mobile.
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