Instagram has become a platform any business will benefit to a greater or lesser extent. For many people it is considered relatively simple and put a strategy for content on Instagram, but we still see that more wears with steady growth and conversion of the right target groups. How can you break the code?
The answer is simple: you have to know the algorithm, and learn the right tricks.
Understand how the algorithm works
The first thing you should know about is how Instagram rank content, and how you should deal with this. Instagram feet are algorithmicly driven, and rank the “best” articles first. That is, images with high exposure.
3 good ranking key factors:
- Interest: The main point for Instagram content is to arouse interest in the target population. Time to create good captions and CTAs.
- Time: Finding the best time for items and keeping to them is important to increase the long-term organic range.
- Interaction: Instagram periodically analyzes the relationship between you and your followers. This means that followers who like and comment more often will be more likely to have their content appearing later on.
8 tips to increase the range
Time and varied content
Time
To achieve good reach, it is important to find an optimal post time that generates high levels of likeness and comments. It is done by posting at the time when your consequences are most active, as it naturally leads to faster involvement in the post, which in turn makes Instagram push the post right in the feed.
Use Instagram's own analysis function for everything it's worth. Check when your consequences are most active, please check who you are at and to which times. Use earlier articles to compare the time that most users reached. Here the test and error principle applies.
The insight function looks something like this. Here you can find the most active users and what days and times they are most active during the week.
Variable content
To increase the chance of raising the interest in the target population, it is important to provide a good variation of content. Review your content and evaluate: What can we do to create variation?
The type of content that works is of course dependent on the industry, but it would nevertheless be appropriate to vary between both images and video.
Let's say you run a dress shop. It is not necessarily such that the target group only wants product images. Dry to post more personal content highlighting the human aspect of their business. Everything from images of employees to customers' own images, simple product images and garments on models can work.
Use correct hashtags
Hashtags is important to achieve higher engagement and potentially increase range, but only if good and relevant hashtags are used.
How many you reach with hashtags depends on how often hashtag is used and how popular your post is. Please check your post function by checking the speed of your port entry when you apply for the hash tag in question.
Tips: Make an assessment of the most relevant hashtags for your business. It may be an idea to establish a list of hashtags that work for you. In this way you manage to keep a consistent hashtag strategy. Try to avoid too many hashtags, 7-8 hashtags hold!
Communicate with the following
“Communication is key”, this principle applies to Instagram as any other social platform. Make sure you value your communication with the following, a few points are important to think about:
- Be available and answer questions if there are any
- Set aside some time to respond to comments, thank you for pleasant comments and take in any criticisms in a good way
- Be active and engaged in post-of-following and similar businesses, it will benefit you in length
Post content encouraging interaction
As previous point: “Communication is key”, use it for all it's worth. Attempts to encourage the interaction with their content will have an impact on the exposure.
What about:
- - Quiet a dilemma?
- Run simple competitions?
- Asking for the favorites of the following?
- Asking how the consequences would apply to your products?
There are many possibilities. By engaging in the consequences, you build personal relationships. At the same time, we know that engagement leads to better ranking in the feed, win-win!
Use stories
Stories are absolutely optimal to keep your consequences up to date, and facilitates sharing “right” low-threshold moments from everyday life. This makes the stories an optimal format for using the consumer’s FOMO (ear of missing out). Tagging other accounts, but also using hashtags allows you to encourage users to engage in your account.
3 good reasons for using stories:
- There's a room for creativity and humour, and gives you the opportunity to show the business's face outwards
- It facilitates collecting valuable data through polling, question and answer functions and barometers
- It will benefit their exposure, as the company logo will be at the top when users log on Instagram.
Sees your stories regularly, yes – your records will most likely appear higher in the feet of these users later.
Read more about stories in our blog post about 2020's most current trendsSo let's say that this is the same thing as that.
3 good examples of how to use stories to engage the followers of Later.
Geolocation
Geographic location on Instagram posts is another way of potentially increasing range. Often users are searching for specific locations rather than specific locations. Maybe someone's looking for just a bunch of dress shops in the area they're in?
Tips: Test out how it works to be visible in the city you are in as a geographical location rather than the name of the business. Perhaps that will lead to even more being aware of their business?
Arrange Giveaways and Competitions
Giveaways and competitions are a fun and effective way to encourage both the followers to interact with your posts, but also to increase the range effectively.
Maybe you have a garment to let out for a lucky follower? What about a gift card? Or maybe an Easter egg filled with good things now that we're approaching Easter holiday? Ask your consequences a question or a request, and ask them to leave a comment and tag 2-3 friends. It will certainly help to increase the scope.
Good example of giveaway from Musti NorwaySo let's say that this is the same thing as that.
This competition reached, among other things, 4025 people, 29% of whom were new people, i.e. no more. An easy way to create engagement and achieve wider range without having to cost the shirt.
Video experiments
It has long been known that video generates more involvement than image content, and everything suggests that video will continue in this direction. With the use of video, you can get unique messages in a completely different way from simple images, thanks to visual instruments.
What it means to use video to:
- Filming news?
- Film videos to inform about the use of your product?
- Or maybe a movie of fixed customers of your business?
According to Newswhip get images more like (and generally more involvement), while video generates twice as many comments. In other words, it is absolutely worth testing if there is something that can work for you!
What about testing Instagram advertising?
It may be worth testing advertising on Instagram. If you develop a good strategy for advertising on Instagram, this can have an impact on organic activity as well.
Start in the small one. Use an existing mail and promote it through an advertisement. Please check which items have generated the highest exposure – it is likely to work in an ad too. Target the ad against a carefully selected audience.
Would you like to know more about how to get started with Instagram advertising? We've made one. simple guide for how to get started today.