In an increasingly competitive market, it is essential to optimise: Google Ads Your campaigns to achieve the best possible results. With some simple adjustments, you can quickly improve the performance of the campaign and increase profit. Here are 5 simple optimizations that can improve your results.
1. Excludes Youtube channels for children
Youtube channels targeting children often generate a lot of traffic, but this traffic is usually not relevant to your products. By excluding such channels, you will ensure that your adverts are more closely referred to a more relevant target group, which may have a positive effect on both the cost and the conversion rate.
2. Use feed only asset groups
If you want to focus on shopping or want to have more control in a Performance Max campaign, it is possible to create a feed only asset group. At such an asset group you will only show shopping ads in the feed with product information taken from Merchant Center. This is a good solution if you:
- Do not have high quality images and videos
- If you only want to focus on shopping
Three. Reparation of newly visited visitors
This is a simple but effective strategy because people who have visited your website recently have already shown some interest in your products. This target group will therefore have a greater likelihood of executing a purchase by re-exposure of your adverts. Benefits with such a strategy may be:
- Increased relevance if a dynamic approach is applied and products based on past interactions are shown.
- The possibility of increasing efficiency by reaching a target group already engaged.
4. Add Negative Search Term
Any strategy should include adding negative keywords to ensure that only the most relevant customers are reached.
Using negative keywords, you can make sure that your ads are not displayed on searches that are irrelevant to your products. This will in many cases contribute to better efficiency in the campaigns by reducing irrelevant traffic while increasing the click and conversion rates.
5. Use an advertisement extension
Ad extension is a useful feature where you can add additional information to make your ad more informative and engaging. This may contribute to increased visibility, attract relevant traffic, improve click frequency and increase sales. Three valuable expansions related to shopping and sales:
- Site Links: this is an extra link under the ad that leads to specific pages on your website. For example, a campaign page.
- Callouts: These highlight benefits or functions. e.g. free shipping, 1-3 days delivery etc.
- Promotion: This highlights promotions or offers. E.g. 20% discount on all goods or up to 40% discount on genres.
Now what?
You have received 5 concrete and simple tips for optimizations that can be implemented today. By applying these, you can quickly improve the performance of your campaigns and experience a positive change in the results.
If you feel unsure about how to apply these measures, we will be happy to assist you. Either if you want to strengthen your department inhouse, cooperate with one of our specialists or order an auditor.