In this article you can read about why you might want to consider a Operating Market AssistantTM (OMA).
Inspired by Google talent factory
The idea of the OMA model is taken from: Google APM ProgramSo let's say that this is the same thing as that. It was impossible to find the people they needed, so Marissa Mayer in Google developed what has become one of his most famous secret weapons.
The solution was to find smart young generalists, and make them the talents they needed by throwing them on deep water. The alumni of the program are listed in the main names in Silicon Valley.
How does the OMA model work?
Most companies today need operational assistance to plan, prioritise, perform and analyse marketing activities and are most likely to use consultants. But traditional consultants are often too far away. Some try to employ, but misemployment is expensive.
An OMA is an Operating Market Assistant that acts as both a consultant and an operational resource outside the customer for a few days a week. An OMA is often newly educated and hungry to learn digital marketing in practice.
When using an OMA, specialists who see only one solution and lack a professional width are avoided. The OMAs are learning and certified in all disciplines in digital marketing. In addition, they have a spine and not least safety in the professional environment.
“I’ve been OMA since 2017, and I find it fun to see how the model works in practice – I’ve got to a lot since I started.” Annsofi i INEVO
What does an OMA do?
An OMA is trained to solve digital challenges. It can be simple tasks like writing texts on a web page, handling various social media(Facebook, Instagram, Linkedin, etc) or taking notes in an important meeting. Other tasks may include sending out e-mail letters or updates to Google Ads campaigns.
An OMA is an operational assistant that solves problems on a standing foot with a professional environment in its back. As the OMA becomes better known in the organisation, other more complex tasks may arise.
An OMA is the first line of all digital activities — a person who takes ownership and follows up all types of digital activities at a fixed cost per month. If the need is increased, the agreement is adapted to ensure profitability for both parties.
OMA and customer can fit in the professional environment
The trade environment consists of specialists in the various disciplines of digital marketing. Developers, digital designers and analysts support OMAene in their work. Not even the best in the world can do anything, but this is the closest thing you come.
Any competence gap at an OMA is filled by means of the professional environment.
The OMA model has been well received
Both customers and employees in INEVO love the OMA model. Some of the feedback that goes back is:
- You feel like close colleagues
- Easy to talk to each other and get things moving
- Safe and safe to have the professional environment in the back pocket
- Digital competence is increased internally
- The OMA is quickly trusted with the customer
“When I sit with Musti I feel like I'm employed in Musti. It makes me trust to do a best job for them.” (INEVO)
Do you need help?
INEVO has OMAs for most types of companies, and we're doing our best to find an OMA that suits you. Contact us now, and we can discuss whether your company can increase digital competence by using an operational INEVO marketing assistant!