21. On April 2026 we gathered some of the leading speakers from leading online trading players, both nationally and internationally, at The Hub in Oslo.
E-commerce Day 2026 became the largest since the first time INEVO arranged it in 2013. With more than 400 participants, the event was completely sold out. In addition to inspiring talks, all participants were given the opportunity to meet other online traders from all over Norway, participate in activities throughout the day, win prizes and participate in afterwork.
Participants were left with valuable insight and concrete advice on how to conduct efficient online commerce and digital marketing in 2026.
The theme of the year: EFFECT
We focused on what actually works. In an industry full of diffuse advice, we wanted to provide clear practical answers to how to conduct efficient online commerce and marketing today.
Conferences
Fredrik Solvang, conference, journalist and programme manager led us through the day.
Lecturers
We gathered some of the industry's leading speakers, who shared concrete advice and measures on how to succeed in online commerce in 2026.
Andreas Kristiansen — Villoid Tobias Larsson – Bring Ida Svenningsen Eide – Toybox Espen Udjus – Toybox Daniel Hauan – Complete Björn Bryngelson – Klarna Vegar Wikhammer Heir – Vipps Even Oedestrian – INEVO Andreas Oddane – Frei Caroline Heyerdahl – Csoaps Magne Ilsaas – Cost Useful Jonas Jahnsson – Beaks
Andreas Kristiansen
Co-founder & Chief Commercial Officer Villoid
Andreas Kristiansen has been involved in building Villoid from the start in 2018 to become one of Norway's fastest growing and most profitable online shops. Instead of long strategy discussions, Villoid has focused on what actually produces results.
Data-driven mode: This uses Villoid data and AI for growth
On E-commerce Day 2026, Andreas shared how Villoid works data-driven to grow faster than competitors. He showed what distinguishes the best online stores from the rest: the ability to test quickly, make clear choices and focus on what affects sales. The participants were able to understand how data and AI can be used to generate profitable growth in online commerce.
Tobias Larsson
Head of Digital Customer Success Bring
Tobias Larsson is the leader of the team for Checkout and customer success in the Posten Bring. He works on how the delivery experience affects the purchase trip and customer satisfaction. With experience in e-commerce, logistics, payment and IT in the Nordic region, he has a complete understanding of the value chain.
Delivery giving effect
On E-commerce Day 2026, Tobias showed how delivery affects the entire customer experience, even after the purchase has been completed.
He shared how fast and reliable supplies build trust, while poor delivery experiences can cost you future purchases. Through concrete examples and insights from the Online Trade Prices 2026, participants were given practical tips on how smart logistics choices can make the purchase journey easier and more efficient, from the first click until the package is delivered.
Ida Svenningsen Eide
Chief Marketing Officer Toybox
Ida Svenningsen Eide is Chief Marketing Officer in the Toybox, Norway's largest online play shop. Before she came to the Leekbox, she had a long experience from Thon Hotels, and has worked on marketing, performance and business development.
Espen Udjus
Senior Buyer Toybox
Espen Udjus is Senior Buyer in the Toybox and works closely with range, procurement and commercial priorities. Today, both he and Ida are involved in growing and building branded products in one of Norway's most exciting online traders.
How to crack the code with live shopping
Together Ida and Espen showed how the Lekkekasse has become one of the few players in Norway that have really succeeded in live shopping. They shared how the combination of solid product knowledge, clear concepts and real engagement enables both engaging and converting, in real time.
Daniel Hauan
Director of Communications Complete
Daniel Hauan is the Communications Director of Completet, one of the Nordics' largest online stores in electronics and gaming. He works with brand and communication, and how Completely build strong relationships with his customers.
How to win new customer bases from communities
Complete spending on gaming environments and digital communities where trust and engagement are essential. On E-commerce Day 2026, Daniel showed how to build relationships and win customers without traditional marketing, by being relevant, authentic and present where the target audience is.
Björn Bryngelson
Head of Nordics Klarna
Björn Bryngelson is head of Klarna's Nordic region and is responsible for commercial growth in Sweden, Norway, Finland and Denmark. In this role he is driving the company's focus on making trading easier in some of the world's most digitally advanced markets by combining consumer confidence, growth for online shops and regulatory leadership.
Vedar Wikhammer Heir
Chief Commercial Officer Vipps
Vegar Heir has been building Vipps MobilePay from a small Norwegian initiative to the Nordics largest fintech. Today he is leading the business market across the Nordic region and working with commercial growth in the face of global technology giants.
What happens to online stores when agents shop for the customer?
On E-commerce Day 2026, Björn and Vegar took up how AI agents are changing online trading. They discussed what happens when customers let technology act on their behalf and what consequences it has for visibility, choice and loyalty. The participants got an insight into how online shops can adapt to a new reality, where the struggle is not just about the customer, but about being chosen by the algorithms.
Even Oedestrian
Head of OMA INEVO
Even Ødegård is a consultant and manager of INEVO Operational Market Assistants, where he works closely with Norwegian online shops to create growth through digital marketing. With more than ten years of experience in the industry, he combines strategic advice with operational implementation. Even has been drawn out as a finalist to the E24 corps of Norway’s leading young leaders, a prestigious list that raises leaders under 35 in Norwegian business.
Wages and tricks for online commerce: 6 practical tips to increase sales and secure the margin
Many people hunt for marketing, but forget that there are margins you live off. Even showed why it doesn't keep chasing turnover alone, and how the focus on margins is crucial for profitable growth. The participants received 6 practical tips to implement immediately to increase sales while ensuring better profitability.
Andreas Oddane
Chief Marketing Officer Frei
Andreas Oddne Gundersen is Chief Marketing Officer in Frei and works at the intersection of marketing, sales and business strategy. He has experience from companies like Profitbase, Boost.ai, NAVTOR and Fjord Line, and is known for a clear commercial look at branding.
E-handler's guide to the B2B galaxy
On E-commerce Day 2026, Andreas took one of the largest but least exploited possibilities in online commerce: B2B.
Although buying travel is often more complex and less modern, there is a great growth potential for those who do it correctly. He explained with concrete examples how B2C experience can be used to create better customer experiences and increased sales in B2B. The participants were made aware of what is actually going to happen to succeed, and how the interaction between sales, marketing and technology can give real effect.
Caroline Heyerdahl
Gründer Csoaps
Caroline Heyerdahl is the owner of Csoaps and has built a brand from the bottom of a market marked by noise, copies and greenwashing. Instead of shouting at the highest, she has created growth through clear values, uncompromising choices and products that actually deliver.
Good products + clear language + nice people = good sales
On E-commerce Day 2026 Caroline shared what has actually built Csoaps.She was honest about what took longer than expected, what worked, and where the limit goes between values and commercial effects.
Magne Ilsaas
Strategic advisor / Former CEO Cost Useful
Magne Ilsaa built and led the Decode for 15 years, 60 employees, several hundred web projects, before the company was purchased by Nova Consulting Group. Today he's a co-grower of the Cost benefit, where he helps leaders understand what AI actually requires of an organization. He's no developer, but he's been deep in language models and AI agents last year, and now he's running the company with tools he would need a whole team to use.
Before he needed a whole team, now the entrepreneur does everything himself
On E-commerce Day Magne shared what it actually requires to use AI as a real multiplier, and why it's a management project, not an IT project.
Jonas Jahnsson
Head of Growth Beaks
Jonas Jahnsson has been working online trading and growth since his teens. He started in Brandsdal Group and has been involved in building Belåkker to one of the largest beauty actors in the Nordic region. He's known for working computer-driven, testing fast and getting things out in the market.
From idea to action in two hours
On E-commerce Day 2026, Jonas showed why many online shops are still standing – not because they lack ideas, but because the pace is too low.
He shared how they work to test and launch new actions quickly, instead of waiting for everything to be perfect. With concrete examples from Black Week, he showed how speed, testing and willingness to fail can produce rapid results – and create growth before competitors reach a level of reaction.
Afterwork on The Hub
The day was ended with afterwork at the top floor of The Hub, just after the conference from 9 p.m. 16. Here participants were allowed to mingle, build networks and continue good conversations in an informal setting.
Thanks to our partners
Thank you Klarna, Bring, Ingrid, Claviyo and Optimize to contribute to an inspiring and rich E-commerce Day 2026.
The organisers of E-commerce Day
E-commerce Day 2026 was planned and implemented by Theo, Hannah and Karl Philip in INEVO. They have been responsible for everything from programmes and speakers to coordination and implementation on the very day.
Through close follow-up, structured work and focus on details, they have provided a seamless experience for both speakers, partners and participants. The result was a high quality conference from start to finish.
Tickets for E-commerce Day 2027
After a successful E-commerce Day 2026, we have already booked date and local for 2027. We take their feedback and we are delighted to make next year's conference even better.
Don't miss Norway's biggest online trade conference!