Since early 2023, INEVO has helped Nytelse grow its revenue through strategic mail marketing, channel exploration and implementation as hell. Together with the Nytelse team, we contributed to revenue growth of more than 40% in 2024.
Who is Nytelse?
Nytelse.no is one of Norway's largest online stores for sex toys and erotic products. Founded in 2003, it offers a wide selection of leading brands for different levels of experience and preferences. Its focus on quality, secure shopping, fast delivery and good customer service helps ensure a great shopping experience.
Nytelse.no aims to surprise, delight and inspire, with sex toys for men, women and couples.
The desired outcome of cooperation
When Nytelse contacted us, the goal was to accelerate its email marketing, a channel with significant potential for both campaigns and automations. Email is particularly important because advertising policies often prevent Nytelse from promoting sex toys through paid social media and other advertising platforms.
In 2024, we expanded the collaboration to help Nytelse identify opportunities in the market and maximise visibility and revenue.
Success factor: “Implementation as hell”
A challenge we see in many companies is the gap between idea and execution. In a fast-moving market, that gap causes businesses to fall behind. The Nytelse team has a clear competitive advantage here: ideas move quickly into action.
Our role was to identify opportunities and execute quickly, working with Nytelse to find profitable channels and tactics. This way of working was crucial to achieving the goals set for 2024.
Another decisive factor has been frequent and effective meetings at the start of the week where we know exactly what is happening. And then we evaluated the results at the end of the week. The combination of short-term objectives with a longer-term perspective has been important for cooperation.
Result: 40% growth in turnover in 2024
2024 ended with a 40% increase in revenue from 2023 and was Nytelse's best year ever. The company also finished the year with a profit.
During 2024 we were able to find 4 new channels that represented a maximum of 10 traffic and turnover locations.
It should be said that we have been in many more channels that have not produced any particular results. But if we hadn't been good at experimenting with channels and acting quickly on the terrain, maybe these channels would be undetected possibilities. By finding these opportunities early, we also have, through 2024, optimised measures for maximum visibility and turnover.
Email marketing is one of Nytelse's most important channels. Through strategic work on campaigns, automations and lead generation, Nytelse grew the channel to approximately 30% of total revenue.
Road on
Nytelse did not intend to rest on its achievements after 2024. Together, we entered 2025 aiming for another record year for both revenue and profit. Hopefully, you are reading this article with an Advent calendar from Nytelse nearby.
Conclusion
Combining Nytelse's in-house expertise with INEVO's digital marketing expertise created a strong collaboration that we looked forward to building on in 2025.
«The collaboration with INEVO has been a decisive factor in our success. Their ability to act quickly and effectively has helped us to exploit the potential of e-mail marketing and to explore new profitable channels. The result is a sales growth of over 40% from email in 2024 – our best year ever! INEVO has been a valuable partner of cooperation, and we look forward to continuing success together in 2025.»