INEVO
Contact
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Event

E-commerce Day 2023

The theme of this year's conference is pricing. The price of products is among the most important tasks a online store does. If you are too low, you risk making margins. If you are overpriced, you risk losing customers. Price strategy is a critical success factor in Norwegian online shops, but at the same time an area of little or no competence in most online shops. Managers can little about price strategy and therefore often use resources for digital marketing, design, branding and product development rather than actively working on product pricing. INEVO has gathered several of Norway’s leading experts on pricing. The purpose of the conference is to raise the level of competence in Norwegian online commerce!

09-16Vika Kino, OsloNOK 2,350View tickets

Standard day pass (Update: 3 April – only a few spots left)

Partners

OptimizelyReprice

Read about the success of the last year

In 2022 INEVO collected some of the best Norwegian online stores to find out what is needed to grow online after two years with pandemics.

Who's this for?

  • For those who want to take their online store to new heights
  • For people working in ecommerce
  • For those who want to meet the best in the industry
Read the blog post here ->

These come on stage (several names come on-the-job)

We have invited a wide range of speakers who have different approaches to pricing. You will hear what the research says, an update to the legislation and you will get practical examples from leading Norwegian online traders. In addition, we are running a panel debate where the audience can ask speakers questions.

Applications

Doors open

08.30-09.00

It's served light lunch

Karl Philip Lund

INEVO · 09.00

Introduction

Hanne Kjærnes

Farmasiet.no

Price strategy as a tool for growth

Ragnhild Silkoset

BI

How to influence customer willingness to pay online

Pause

Simple server

Kamilla Hjortmo

Forbrukertilsynet

Updating of laws and regulations of the Consumer Protection Authority around pricing

Pause

Simple server

Nadia Jørgenrud & Nora Teie Knudsen

Master study: design of discount codes for optimal power

Lunch

11.30

Lunch and get acquainted with other online friends!

Participants from various online shops, the University of Kristiania and the Consumer Protection Authority

Panel discussion: What's the future?

Even Oedestrian

INEVO

Discount Codes and Loyalty Programs - Friend or Enemy?

Anders Mamen

Høyskolen Kristiania

How can smart design affect customers' willingness to pay?

Thomas Michalsen

Bring

Smart price of cash delivery

Rafael Rossi Silveira

Oda

Oda's journey from Global Strategy to its local price position

After work

16.00

We're going to go to a bar near where it's possible to create new acquaintances and get something to eat and drink. Open to everyone.