Is your content answerable enough to be "know-ledge graph worthy"
Google’s search results page (SERP) has been moving from 10 blue links through years to become a more diverse search panel with different types of content, formats and images:
Google searches now often give us key information and answers about a question/theme/person in Google's Knowledge GraphSo let's say that this is the same thing as that. This gives the applicant quick answers without having to go to a website to look for this information. Here is a typical example from a Norwegian Google search at “Alf Prøsen”:
What are the benefits of getting into Google’s Knowledge Graph?
A little depending on where in Google search this box with your content is placed, it can be considered an extra highlighted top ranking. The box will be more prominent than the other 10 links, and so appears as the natural “s responder” to a question.
Getting into a know-how graph also demonstrates the authority and quality of your website. Although users may find much of the necessary information in the box without to press on the page, many of the applicants will consider your site to be the natural destination to read more about this topic.
How do you fix your content to be displayed in a Search box?
We see that for Norwegian Google searches, there is something more limited what is shown in the search box, as opposed to English-language searches. Usually there are lyrics, “lexicon content”, and lists appearing in Norwegian searches.
For an online store it is less likely to have its contents in the box, especially content related directly to the sale of products. It is likely that this is much easier with editorial content. Many of the advice to achieve good ecological rankings boils down to “good content”. The advice to be able to hijack The Knowledge graph is about much of the same – the Google algorithm is intelligent enough to judge whether the content is of good enough quality to be lifted in front of other content. A well-technically optimized site is also important, since correct indexing and crawling are a prerequisite for Google to understand what your content is about.