What value does your social fan base have for ranking and organic traffic?
There is nothing in the way of creating hundreds of different accounts on social media to generate buzz related to a theme or brand. The problem is that this is easy to detect, both for us ordinary users and for the algorithms that control many of the social media.
As a brand, you will earn the most from being associated with social accounts that are most genuine and with strong authority. It is therefore important that your presence on social media is considered authentic, useful and relevant to the diversity of users in your target group.