Is the information on the theme sufficiently up-to-date?
When everything else is equal, search engines will favour that site with the latest and most up-to-date content for a particular search phrase.
For online shops, this time-scale dimension will have minimal significance. It will always be a great advantage to be able to offer the latest and most up-to-date products, but the benefit of this is driven by customer satisfaction and demand, not by mechanisms in the Google algorithm.
When content is favored for being particularly time-consuming, this is due to a component of the Google algorithm called Query Deserved FreshnessSo let's say that this is the same thing as that. This is a dimension that is most relevant to newspapers, magazines, information pages, etc.
When is it important to be out with the latest news? A search for ‘forest fire’ will normally generate the search results where overviews of large forest fires, encyclopaedias and similar ports are at the top. For example, if a major forest fire occurs, news articles, information pages on evacuation related to the forest fire in question will be raised in the search result during the period in which the fire is located and while this type of information is requested by the applicants, inter alia because they respond to specific current information needs for which applicants are looking for.
No guarantee. For a online store that is betting on content marketing, new and updated articles and other fresh content will give you an extra push in the rankings of Google. The content that takes up current trends will get extra favorisation here. Being able to sign with a month old article is not a guarantee to trust at the top of Google if competing articles are better in other ways in Google's eyes.