Market and performance analysis is at the heart of everything we do in INEVO. Analysis must be done both before, during and after most tasks.

What is an analysis?

Analysis is about obtaining information and understanding this information. The insight from analytical work will help to ensure that the measures taken are favourable.

So the keyword for analysis is understanding. We want to understand customers, understand competitors, understand the results and understand where the potential lies.

Front

We're doing analyses in advance to make a good plan. These analyses provide insights that can help set good objectives and initiate relevant initiatives. Should we run an A/B test?

En-route

During a task or campaign, it is worthwhile to carry out an analysis to check whether everything goes well. Should we adjust the budget? Do you need to structure the website differently?

After

After that, it's about analysing the result. Have we reached the targets? What has worked and what has not worked? How can we use this information and understanding in our work?

Market analysis It's about understanding the market, customers and competitors.

Performance analysis is about how your website performs in relation to your competitors.

Why do analyses?

Analyses provide valuable insights that ensure that you get as much as possible back for the marketing crowns you use.

Both by ensuring that strong actions are initiated initially, followed up, evaluated and adjusted in the course of the journey, and evaluated at the end.

Benefits of good analyses:

Less risk - When the actions you are implementing are based on good analysis, the risk of failure is reduced.
Better decision-making basis - With analyses on the basis of which you have more information to consider and therefore also a better decision-making basis.
Identify growth potential By getting insight into consumer behaviour and the market situation, you can more easily identify your company's growth potential.
Find the competitive advantage - By carrying out analyses, you can find your competitive advantage or, where appropriate, the areas that have the potential to become it.
Uncover weaknesses-- Analyses can also reveal weaknesses in your operations, campaigns or channels. This allows you to fix this to avoid harming the company.

Why INEVO?

We in INEVO are busy with good analyses. It is important for us that the work we deliver is of high quality, and thus analyses are an important part of what we deliver.

Our analytical work includes, for example, measurement and reporting, A/B testing, user testing, etc.

We have a wide range of competences in different types of analyses, as well as tools. Both to ensure the quality of our work and to provide you with the best suggestions for the way forward.

Among the tools we use are Google Analytics, Google Search Console, Moz Pro, Hotjar and Visual Website Optimizer. These are the well-known and good tools we use to perform analyses, tests and measure the quality of the web pages we work on.

We offer among others:

Market analysis
Performance analysis
Hygiene Check SEO - the technical part of your website (read more)
CRO analysis (les more)
User Testing (read more)
Surveys
Heuristic evaluation

Finally, we set up action lists and propose improvement points based on these analyses.

Your OMA

It is our professional environment that makes the larger analyses you need. At the same time, we are concerned that all our operational market assistants (OMA) should be good analytically.

An OMA is physically present at your workplace 1-3 times a week. The OMA will help you with what you need in marketing. By being physically present in your workplace 1-3 days a week, the OMA gets a unique insight and relationship to you and your brand.

They will regularly conduct simpler market and competitive analyses and their own campaigns to ensure that the measures they take are the most valuable to your company.

If that's the solution you're looking for, you can read more about the OMA model here- What?

Strong analysis provides the basis for good work