INEVO has since 2022 assisted the Gulfunn market team operationally in their online store with, inter alia, search engine optimisation, analysis, conversion optimisation, paid advertising and strategy.
Who's Gulfun?
Gulfunn is more than just a store; it is an institution in Norway with a rich history that extends over 50+ years. With a wide range of jewellery, bells and gift items, Gulf has been a faithful partner in the great moments of life for countless Norwegians. The goldoon delivers timeless style with modern trend updates to bring you a combination of the classic and the present.
The desired outcome of cooperation
When Gulfunn contacted INEVO it was desirable to fill an Ecommerce Manager role, while they were looking for a permanent employee, to maintain and increase traffic, shopping basket and conversion rate on gold find.comSo let's say that this is the same thing as that. In addition, we would act as a party that assisted with professional development in what had to be involved in different disciplines in digital marketing.
Daniel Theodor (Theo) and Frida-Sofie, together with INEVO’s professional environment, are those who have been assisting the Gulfunn team in planning marketing activities and operational implementation.
Success factors: Reciprocity and accommodation
In addition to future actions such as increasing turnover and being the operating party implementing it, it is the decision to have mutual cooperation.
The gold can already have a strong market team that knows the brand best. The combinations of Gulfunn’s expertise and the INEVO’s competence in the digital marketing world have been crucial to achieving long-term and good cooperation.
Spring OMA Model where we are physically present at Gullunn weekly, allowing us to plan closer, with everything from campaigns to brand-building activities.
The presence, combined with Gulfunn, of its smooth thinking when it is going to test out new actions, allows both parties to develop a larger toolbox of what works and does not function by marketing measures.
Main areas with which INEVO assists
We act as a comprehensive provider of digital marketing. Instead of focusing on only one area, we have worked proactively to look at the channels and activities that produce results based on seasons.
INEVO contributes advice and implementation in, inter alia:
- Advertising on social media (META, TikTok, Pinterest)
- Search Engine Optimization
- Analysis and conversion optimisation in online store
- Tracking and tracking to work more data-driven
- Promotion implementation
- Google Ads
- Professional follow-up and development
Conclusion
The combination of the internal competence and the flexibility of Gulf Gunfun, together with the INEVO experience on digital marketing, has made cooperation successful in finding ways to increase traffic, shopping basket and marketing.
We can say with certainty that having a physical living means having a mutual professional development. In addition, the way everyone in Gulf includes people, whether you work there internally or externally, has made INEVO feel like part of the team all the way.
We are looking forward to further cooperation!
«“The gold finds are one of Norway’s largest jewellery and goldsmith chains. We are, however, a very small organisation, and therefore completely dependent on agency assistance in some areas, both to ensure good but also the right competence. Having Frida and Theo sitting with us has been absolutely crucial to the success we've had with Inevo. Our employees have been experienced by two great colleagues instead of an external agency, which has created both confidence and increased competence internally. Frida and Theo have largely assisted in operational tasks. Together with the broad skills team they are in the back, we have managed to keep a good pace in the future while keeping up to date on changes and updates in the market/tenders/channels.”»