Do you think about switching from Mailchimp to Claviyo- What?
I guess you're not alone. Many online shops face the same problems – Limited possibilities for segmentation, lack of automation and frustrating integrations.
These are typical challenges for many, but if you want to increase sales and keep a good dialogue with your customers, it is important to get them resolved.
In this article we will consider why other companies have chosen to switch, and how it has made their everyday lives simpler, increased sales and made the job much more efficient.
Why trade? Real challenges customers have had with Mailchimp
Too many are the problems of Mailchimp quite clearly: there is a lack of depth in terms of segmentation and staffing.
- Ta The Warehouse as an example. All customers were gathered in one list and received the same general e-mail campaigns. But their customers have very different interests — some are passionate hunters, others not at all. This made one-and-same solution not working. They wanted to send more e-mails, but were afraid to irritate subscribers with irrelevant messages.
- DO2 I thought Mailchimp was too simple – in a bad way. The lack of advanced functions and analytical depth produced very low results. The revenues from newsletters were often only between NOK 1000 and NOK 2000 per broadcast. When tools do not support your needs, it becomes challenging to get e-mail marketing to pay.
- For Pipe purchase was a struggle to follow up important goals, such as booking plumbership or increasing online commerce. Automations that remind you of abandoned shopping baskets or follow-up of products that customers have looked at are completely missing. The result? Lost revenue. In addition, they lacked product feed integrations, which made it difficult to create dynamic and tailored campaigns.
If you use Mailchimp, you might recognize some of these challenges. Maybe it's time for something better?
How Klaviyo makes a difference: More sales and better efficiency
Switching to Claviyo has been a real gamechanger too many:
1. The Warehouse
With Klaviyo, the magazine can now send out more newsletters without losing the relevance of its customers. Emilie Bergquist summarises it as follows:
This is mainly about Claviyo providing the possibility of precise segmentation and connecting the entire online store directly to the system. It has given better insight and made it easier to meet customers where they are. Now they can make automatic campaigns that meet different customer groups based on what they are actually interested in and need.
The result? Newsletters that feel relevant to the recipient and that create real value – both for the customer and for the enterprise.
2. DO2
DO2 saw a sharp increase in revenue per newsletter. Vetle South Island says it right out:
"We really took the time to get e-mail marketing to work at first, but after we switched to Klaviyo, automation and the good analysis tools made sure we got things right quickly."
They were also able to setup automatic mails that accounted for 60% of the total of the revenue from e-mails — something that simply did not go in Mailchimp.
In addition, user-friendly templates and better tracking made it much easier to keep the mailing list active and engaged.
Do you want to know how we timed the income for DO2? Check out the entire case study here!
Three. Pipe purchase
The pipe purchase was finally checked at its tracking device and which Daniel Theodor Henriksen says:
Pipe purchase can now easily set up important automations to follow up customers, like reminders about products they have seen on or shopping baskets they have not completed.
It took a little extra time to get in place the tailored integrations, but the result is a much more efficient e-mail solution that saves time on boring routine tasks.
→ Case Study: How we increased the plumber order for Pipe Purchase by 452%.
How to make Claviyo newsletters and campaigns easier
Time is gold worth marketing, and Klaviyo gives you efficiency that Mailchimp simply cannot. For the Warehouse, it was a great relief to avoid creating product content manually for each campaign.
Klaviyo makes it super simple to reuse templates and quickly add relevant content for different customer groups. DO2 also discovered that it was much faster to create design templates, which made the whole process of newsletters much more smooth. It gave them time to focus on strategy instead of detail.
Pipe purchase experienced the same thing: Although it took a little time to set up tailored integrations, they saved a lot of time afterwards to handle dynamic content and automations. Their templates became reusable resources that made e-mail campaigns even more efficient.
Switch to Klaviyo - step by step
Switching from Mailchimp to Claviyo may seem a little overwhelming, but with a good plan it is completely manageable. Here's a simple guide to help you:
1. Map what you have now
Start by reviewing how things are set up in Mailchimp. What workflows, mailing lists and data do you use today? Find out what works well, what should be improved, and what you want to take on.
2. Clean up your mailing list
Before moving something above, you should clear the mailing list. Remove inactive contacts to improve delivery rate and higher involvement when switching to Klaviyo.
Three. Configure Claviyo
Create an account in Klaviyo and connect it to your online store and other tools you use. Klaviyo has simple integrations for Shopify, WooCommerce and other large platforms.
4. Schedule Automasions and Promotions
Recreate or improve the automations you're already using. This is the chance to use Klaviyo's smart segmentation and automation tools to create more match-safe campaigns.
5. Test All in depth
Test your configuration before making the complete transition. Check that segments, automations and integrations work properly.
6. Migrating and walking live
After all, move to Klaviyo and start sending out your campaigns. Follow closely the first few weeks to fix any minor problems that occur.
What's the cost of it? Claviyo
A common question is whether it is worthwhile to switch to Klaviyo, or whether it is better to stay on Mailchimp. Here's a simple comparison:
1. Mailchimp
- Benefits: Cheaper at first and a good alternative for small enterprises with simple needs for e-mail marketing.
- Accidents: As the company grows and you need more advanced functions, it can be expensive, and the limitations of Mailchimp become clearer.
2. Claviyo
- Benefits: A little more expensive at first, but provides access to functions such as predictive analysis, advanced segmentation and seamless integration with your online store. This can give higher incomes and save you too much time.
- Price model: You pay based on the number of contacts.
Prices
- Mailchimp: Free for 14 days, then approx. 250 SEK per month for up to 500 contacts.
- Claviyo: Starting on approx. 600 SEK per month for 1000–500 active contacts.
What solution does most for the money?
For companies like Magasinet, DO2 and Pipe Purchase, the win from Klaviyo has been worth every cent.
With Klaviyo they got a solution that not only increased revenue, but also saved a lot of time. If you want seriously invest in email marketing, Claviyo is a smart choice.
The Claviyo functions that make the whole difference
Klaviyo is not just about better segmentation and automation – it is the smart tools that make the job much easier for marketers:
Klaviyo lets you predict things that how much a customer will be acting for during his time with you, how much chance it is that they stop trading, and when it's best to send emails. This helps you make smarter choices that increase both exposure and income.
Klaviyo gives you the opportunity to create tailored customer groups based on what customers do, their purchase history and how engaged they are. Unlike Mailchimp, you can send hyper-relevant messages to the exact customers who need it, when they need it.
Klaviyo connects easily to online stores such as Shopify, Magento and WooCommerce. It makes it super simple to synchronise data, follow customer's shopping pattern and automate marketing – completely without extra jobs.
The visual Flow Builder of Klaviyo makes it easy to play as a game to set up advanced automations. Drag and drop functions to create abandoned shopping basket messages, welcome series or follow-up campaigns – all of them are off their own, and customers get relevant messages without having to lift a finger.
Is Claviyo something for you?
If you think segmentation is too bad, wear with non-functioning integrations, or miss good automation solutions, it might be a good idea to switch from Mailchimp to Claviyo.
The examples we have shared show how this exchange has helped businesses increase their income and make jobs easier – perfect for online shops that will grow.
Select INEVO as your Klaviyo partner
We help you with a smooth transition to Klaviyo and ensure that you get full benefits from the platform's smart features. Our target? To help you increase your revenue and get more out of your marketing campaigns. Visit Our certified profile at the Klaviyo Office Portal; or contact us today to hear how we have helped other online shops succeed in e-mail marketing!