As a market manager, you are under constant pressure to deliver results.
Your team usually consists of 2-3 people – like a generalist, a graphic designer and perhaps a junior who shares organic content on social media.
Even though your team is nice, they probably have not that point competence needed to fully optimise all marketing channels – especially in the case of paid searches, paid social media and e-mail automation.
If you know that these knowledge gapes keep your team back from reaching their full potential, INEVOs OMA (Operative Market Assistant)-model to be exactly what you need. In this article we show how INEVO closes the knowledge gap, strengthens your team and gives measurable growth for your online store.
1. Get pointed skills in paid searches, social media and e-mail marketing
For a small marketing team, it may be overwhelming to keep an eye on Google Ads, Facebook Ads and e-mail automation, while managing daily tasks.
Often, knowledge in these important areas is spread thinly, or not specialised enough to obtain maximum results. This can lead to lost opportunities, wasteful advertising and non-delivery campaigns.
With the INEVO OMA model, you will receive a dedicated marketing expert who is: specialist at online stores and these important channels.
An OMA integrated into your team will give you access to advanced knowledge within:
- Paid Search (Google Ads): Your OMA Optimising search campaigns yours by fine-tuning target correction of keywords, bidding strategies and advertising content that improve click frequency and reduce conversion costs (CPA).
- Social media paid (Facebook Ads and others): The OMA helps you launch and optimize social campaigns tailored to engagement and conversion. Either that's a test new ads or scale existing campaigns, make sure that your ad is better performing on all platforms. (OMA)
- Mail marketing services: OMAs are experts in setting up segmented, personalised e-mail campaigns that increase customer loyalty and buy-in — crucial to long-term income growth. (OMA)
2. Real-time knowledge transfer: Give your team practical skills
One of the biggest benefits of the INEVO OMA model is that it's not just about doing the job – it's about giving your team the skills and knowledge they need to succeed in the long term.
Your OMA is in the office two days a week and is working closely with your team, as they learn advanced strategies along the way.
This real-time learning ensures that your team not only gets a list of recommendations, but actually gets practical experience that makes them better on digital marketing.
- Practical learning: While the OMA is controlling the campaigns, they take time to explain how things are done, what tools are used and why, so that your team is teaching while they're working.
- Best practice training: Whether it's to optimise ads, segment target groups or run A/B testing, your OMA team will show how they can conduct campaigns in a smart and efficient way, and make decisions based on data for better results.
Three. Get the promotions moving with expert help
Knowledge gaps can often lead to your campaigns taking unnecessary time to get out.
When your team does not have enough experience to launch new channels or optimize those you already use, you may miss out on good opportunities.
With the INEVO OMA model, you get expert help that will set up, launch and optimize your campaigns faster – so you will not be hanging on to the competition.
With an OMA on the team, you can:
- Launch campaigns faster: The OMA has the expertise, so you don't have to doubt. The campaigns are quickly and properly configured, saving time and reducing the risk of errors.
- Optimize en-route: The OMA keeps an eye on the campaigns while they are running and adjust them continuously, so that you get the most out of paid searches, social media and e-mail marketing. This reduces waste of ad crowns and produces better results.
With a dedicated expert in your team, campaigns that took several weeks before could be on the way in a few days. And then you can take advantage of new possibilities more quickly.
4. Skating solutions
While regular agencies often run with general strategies, giving OMA's tailored solutions that are designed specifically to make online shops grow.
OMAs knows the special challenges of online shops, such as balancing the costs of getting new customers to increase the value of existing customers, optimising customer travel and improving the return on advertisements (ROAS).
Your OMA adapts the strategies to your goals:
- Get more customers smarter: The OMA is working to reduce costs per click (CPC) and per purchase (CPA), while improving the quality of traffic to the website. This gives you better ROAS and more profitable campaigns.
- Increase conversions: The OMA will help you with everything from improve landing pages to adjust product pages; and email strategies, so that your campaigns not only create traffic but also more sales.
5. A solid knowledge gap without having to employ fully
Å hired people in full time in digital marketing, it may be expensive to continue to do so.
But if your team lacks a point-by-point competence, you can miss out on important opportunities.
The INEVO OMA model gives you a reasonable alternative to employing in full time.
From 60,000 kroner this month you will get an experienced and dedicated marketer assisting your market team.
This is how you get the expertise you need to fill the knowledge gap – without the cost of employing someone in full time.
- No additional costs: You get specialised competence at a fraction of the price, without having to worry about training, onboarding or fixed pay.
- Flexible support: With the OMA model, you can adapt marketing efforts as needed so that you can be smooth and keep up with a competitive market.
Make success of your online store
If your online store is struggling with a lack of skills in digital marketing, the INEVO OMA model is exactly what you need.
With a dedicated expert as part of your team, the INEVO fills the knowledge gaps, provides the staff the skills they need to succeed, and ensures better results in paid searches, social media and e-mail marketing.
And it costs less than hiring a digital marketer in full time.
Ready to close the knowledge gap and get on with the online store? Contact INEVO today to hear more about our OMA model.