Bing Ads

Bing Ads, now called Microsoft Advertising, is search engine advertising through Microsoft's own search engine Bing.

Traffic can in no way match Google's, but is it still profitable to spit money into Bing advertising through Bing Ads? The answer is usually yes.

Bing Ads operates like Google Ads with a cost-per-click (CPC) ad model. This implies that you will first pay for your ad when they are clicked. This type of search engine advertisement gives you good control of when displaying your adverts, because you are applying selected keywords that are relevant to what you are offering. In other words, you know that the ad is only referred to those who have an interest in seeing them.

Why do you have to advertise in Bing?

Today, 200 million units are running Windows 10. These devices come with Microsoft Edge as the default browser using Bing as the default search engine. As much as 90% of Microsoft Edge users keep Bing as default in their browser.

The launch of Windows 10 has therefore resulted in a strong increase in the number of users and Bing has today a market share of well over 16% in Norway.

If you're not visible at Bing, this means in theory, that you're ignoring almost every 5. person who is actively searching for you and your services.

High conversion rate and low competition

A good reason for using Bing Ads is that the traffic from these ads seems to have higher conversion rates than the traffic from Google Ads. Among our customers, we see that the average conversion rate is as much as 43% higher.

One possible explanation is that the target group using Bing has some common features that distinguish them from those using Google. They are older, have higher education and higher average income. Bing's own data shows that a Bing seeker uses an average of 23% more than an average “searcher” across search engines.

Because competition here is less compared to Google, it also means that costs are lower. The fewer you buy the search terms, the lower the price per click. Using Bing Ads is therefore a reasonable way to increase visibility and traffic to your website, and a good addition to Google Ads.Do you wonder if Bing Ads is something for you and your company? Here you can read more about why you should use Bing AdsSo let's say that this is the same thing as that.

Typical services that the INEVO Bing Ads team can provide are:

• Configure and operate a Bing Ads account
• Bing Ads Audit for existing accounts. If your company already has a Bing Ads account, we can, based on analyses, tests and Bing Ads Audit, implement actions and improvements.
• Search ads
• Testing and optimisation of the account
• Find correct search terms for you (seek word analysis)
• Analysis of landing sides
• Competitive analysis
• Continuous reporting
• Target correction and remarketing

OMA cooperation model and Bing Ads

We in INEVO know that measures such as Bing Ads are only part of a comprehensive digital marketing strategy. _Transform The OMA model We help companies get an overview of digital marketing and help them where necessary.

An OMA is an operational market assistant who sits out at the company and becomes familiar with the customer and their unique challenges. They are digital potatoes that solve problems for customers and help create results. Our OMAs are working with everything from SEO and social media Could not create folder "%s": %s CRO and analysis, and can help with most of the digital marketing in your business.

Using broad knowledge combined with a strong professional environment, we're making sure our OMA model is created success stories for our customers.

Do you need help getting started with the Bing advertisement? Contact with us!