Online commerce is demanding, especially in Norway, where consumer preferences are constantly changing and competition is only more difficult day by day.
Keeping ahead of competitors is not just about having good products – it is about ensuring that customers actually find you on Google.
As a market manager, you probably have a small marketing team which has hands full of many different tasks; and SEO may not always get the attention that it needs.
But the thing is: On-page SEO is the key to providing regular organic traffic to your website, reducing dependence on paid advertising and increase conversions – without jeopardising the budget.
On-page SEO is about optimising everything on your website – from product descriptions to internal links – to ensure that your content is not only visible but also attractive to both search engines and your customers.
For online shops, optimising each product page can serve as a major task, but it is essential to grow. And we're here to help you do it effectively.
Here are seven important on-page SEO tips tailored for online shops, which will help you increase visibility in search and attract more qualified, ready-to-be traffic.
1. Use keywords in product titles
Your product titles are one of the first Google checks to understand what your page is about.
Therefore, it is important to use targeted keywords with a high search volume naturally in their titles.
- For example, instead of just writing "Red Jacket," you can use a more descriptive and keyword-rich title as "Vantant Red Jacket for Men – Windy Winter Jacket."
This makes it easier for search engines to understand what you are selling, and your product page will be easier to find for the relevant search.
Tips for the team: Use tools like Google Keyword Planner or Ahrefs to: find keyword that suits what your customers are actually looking for.
2. Write unique product descriptions
If you only use the standard manufacturer's descriptions, it can actually damage to ranking your on Google because it's being considered duplicate content.
Better own. original descriptions that really highlight the benefits and characteristics of your products, and remember to include keywords that your customers are actually looking for.
Do you need help writing? Then can AI Tools be useful.
For example, you can describe how your winter jacket is perfect for sketches or daily commuting, so you meet different target groups.
Scientific make it even more interesting by including expert opinions in their descriptions.
Maybe it's worth trying?
INEVO OMA solution:
Our OMAs (Operative Market Assistants) is working closely with you to create unique descriptions that both reflect your brand, improve SEO and meet your customers.
Three. Use simple and user-friendly URLs
A neat URL makes it much easier for both Google and users to understand what your page is about. Drop long rows of numbers and strange characters.
Instead, use short and keyword-rich URLs that are easy to read, for example: "dinnetpage.no/human/water-tent-root-jacket."
- Consider this example from Csoaps — card and easy to remember: https://csoaps.com/product/dog balsam
Tips:
Your URLs should clearly show the product category and product name. This gives SEO better and makes it easy for customers to understand where they are on your side.
4. Use high quality and all-text images
For a online store, images are essential to best display your products.
A good example is: DO2:
Make sure your images are of high quality, but make sure they are also optimized for SEO by reducing file size so that the page you load quickly.
Always remember to use all-texts that describe each image with the appropriate keywords (for example, "Blue Waterproof Jacket for Men"), as Google uses these descriptions to understand what the picture is about.
A simple and straightforward method I often use is to have the same name on the image file as in the whole text.
And the example over here would look like this:
- Filename: blue-water-tett-jacket-for-human.jpg
- Alt Text: Blue waterproof male jacket
Why is this important?
Alt texts not only help SEO, but they also make your website more accessible to users with visual impairment. It gives a better experience for everyone.
5. Optimize meta titles and meta descriptors for getting more clicks
Your metatitles and meta descriptors are essential to whether people actually click into your Google page.
Take an example from Fredrik & Louisa:
Create tempting meta titles that contain the most important keywords and show that you understand what people are looking for. The meta-descriptions should explain why they should choose your particular product or brand – highlight offers, benefits or something else that convinces them.
A concrete example:
- For a skin care product, a meta description can be something like: "Get beautiful skin with our organic facial cream – Free shipping on orders over 500 NOK!"
6. Use internal links to guide users and strengthen SEO
Internal links help you distribute "linking power" around your entire website and keep people engaged.
Link to related products, categories or blog posts to lead your customers on and give them a better shopping experience.
For example, on a product page for winter boots, you can link to "waterproof jackets" or a blog post like "Such you stay warm through Nordic winters."
If you are unsure whether blogging is for your online store, check out this article: 4 reasons that online shops should start blogging.
INEVO’s expertise
Our OMAs are specialists in understanding your customer journey and creating a smart internal link structure that not only strengthens SEO, but also helps your users get closer to a purchase.
Seven. Speed up the page
The load time is important, both for climbing Google searches and for keeping your customers. A slow website can make people leave your store faster than you want.
Make sure to optimize your images, use cache in the browser, and check out tools like Google PageSpeed Insights to figure out what's doing your side slower.
A fast website is essential – both for search engines to like you and for customers to experience a good experience, especially those who do not have patience to wait.
Tips:
If you have many product images, "lazy loading" can be a smart solution. It ensures that your pages load quickly, while images are displayed as customers bled down.
Case Study: SEO success with INEVO
INEVO cooperated with a online store specialising in business lighting solutions.
The online store experienced a large fall in organic traffic following several Google penalties, leading to the weekly visits from 3,200 to 1,784 – 45%.
This affected both web sales and their turnover strongly.
INEVO entered and lifted organic visibility using targeted on-page SEO measures, such as optimising product descriptions and improving internal lnching.
We also worked to improve the category pages with unique content based on customer questions, which made content more relevant and engaging for users.
The results completely reversed the situation:
- Organic traffic: I increased by 80%, so they not only got back, but also left earlier levels.
- Increased turnover: The online store earned 22 million extra dollars a year, thanks to improved organic visibility.
This story shows how targeted on-page SEO can not only recover lost traffic, but also provide a huge boost in the revenue of online shops.
Finally...
On-page SEO is essential for your products to be found online.
For online shops, optimising product pages, titles, URLs and meta descriptions can bring great improvements in both visibility and conversions.
We in INEVO know that your team may not have the time or the capacity to do all of this on its own.
That's why our offer is Operating Market Assistants (OMAs) practical help, so that we deal with these important tasks and create real, measurable results for you.
Do you want to boost your rankings and attract more customers who are ready to buy?
Get a free SEO check
Do you wonder how your online store does it on-page SEO? Contact INEVO today for a free SEO check. We go through your website, give you concrete advice and show you exactly what you can do to improve visibility and increase sales.