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Google Design Sprint

How do you distinguish a good idea from a bad idea? We believe the Google Design Sprint is the solution.

Implementing new ideas is demanding because it takes time and resources, and the uncertainty of whether this is what the users need and want is creeping in.

With the Google Design Sprint, we help you move forward. Together we travel in time and gain insight into how the target group interacts with a potential product or service. In this way, you limit the risk and avoid making decisions that oblige you to develop an idea without knowing whether it’s good.

New to Google Design Sprint?

The Google Design Sprint is a method developed by Jake Knapp at Google Ventures to answer big questions quickly - all using a 5-day process.

The method is based on traditional and well-known models for strategy, design thinking and innovation. Through a number of years and projects at Google, the method has been optimized to become the recognized tool it is today.

With the help of structured tasks, problems are solved through brainstorming, sketches, prototyping and finally - user testing.

When the sprint week is over - you are left with highly valuable insight and information about the problem and are ready to take action.

Already convinced? Contact us here!

Suitable for a number of areas

It is worth mentioning that although design is part of the method’s name, it is not only design problems that it can solve.

With the Google Design Sprint, one can solve challenges related to marketing, service and product development, strategy, as well as design and more obvious creative problems. You can also test whether ideas are worth investing in or not. This is beneficial for insight into the market and the users' wishes.

What does a Google Design Sprint process look like?

As we mentioned earlier, a design sprint is a 5-day process. This naturally usually occurs Monday to Friday. Each of the days is dedicated to a separate area. In the end, you are left with a process that looks like this:

Monday - understanding

Structured discussions on Monday make the foundation for the entire sprint. We create a map that explains the user journey with optimistic long-term goals and critical points on the way there. We bring in experts who share their experiences and formulate questions about how we can solve the challenges that arise. Finally, we choose an ambitious but manageable focal point to solve in the sprint.

Tuesday - outline

Because brainstorming also can limit creativity, we work individually on Tuesday to arrive at the best solutions for the problem we identified on Monday. We start by drawing inspiration from existing solutions and bring the best parts to the sketches for our solution. Everyone sketches their ideas - no drawing skills are required, it's all about visualizing the ideas in rough outlines.

Wednesday - decide

After Tuesday we have a good pile of ideas to work on - but we cannot prototype all the proposals. On Wednesday, we go through and discuss all the sketches. We then select those who we believe have the greatest chance of achieving the long-term goal. The last half of Wednesday is spent creating a storyboard of the sketches to be prototyped the following day.

Thursday - Prototype

Thursday is used to create a realistic facade to be tested on Friday. The prototype must have "goldilocks quality" - it must work just enough for the user to believe it is real. With this as a focal point, we manage to develop a prototype in just one day.

Friday - Test!

The sprint starts with a big challenge and throughout the week we have outlined promising solutions, chosen the best suggestion and created a realistic prototype. The last step in the impressively productive week is to test the prototype on 5 actual users by observing when they interact with it.

Research shows that 5 test subjects are enough to see patterns in real consumer behaviour. After the user test, we have valuable insight into what is needed to realize the idea and put a strategy forward.


INEVO has a large professional environment consisting of experts in a number of fields - including design and development, advertising, social media and content. This means that we have the understanding and expertise your Design Sprint needs, regardless of which area it belongs to.

This is what we deliver:

We offer 2-3 sprinters from INEVO and all the equipment needed to carry out the process. Before the sprint, we have a meeting where we look at the challenges you have, and put together the team that will sprint. We also plan out the time for the sprint, well in advance, so that everyone can clear their calendars. Together we carry out the Design Sprint workshop over 5 full days. A week later, we meet to discuss the outcome of the sprint, and which measures should be implemented.

Get started!

If you're ready to bring great ideas to life and effectively create amazing solutions your customers will love - contact us for a chat about the Google Design Sprint today!